01 March 2007

Quebec election comms

From la presse blogeur Stephane Laporte, a critique of campaign advertising thus far.

Even if you don't speak French, take a look at the television spots linked in the article. The Parti quebecois ads are funky. They have a guerrilla advertising feel to them with a little humor. The PQ site is pretty much up-to-date with current fads. There is a blogue section which is actually a blog. There are podcasts, labelled Radio PQ.

The Parti liberale spots are pretty conventional in look and content, emphasising that public priorities are Liberal priorities. There is a pretty simple use of technology in what are labelled blogues but which are actually just little videos featuring prominent cabinet ministers speaking on major issues.