The Obama campaign has transformed American politics already and there's still almost a week to go until it's over.
One of the many changes has been in campaign advertising.
Take this spot, for example, just one of almost 1800 professional videos on the official Obama campaign youtube space.
Then compare it to anything produced locally or nationally during the recent federal election campaign. You won't find many this simple or this effective.
Even at the local level high quality advertising is attainable. It requires only two things.
First, there has to be a willingness within the campaign to step away from the conventional.
These sorts of spots are not expensive to produce and air time can also be purchased strategically.
Second, there has to be a willingness to take professional advice.
In an upcoming post, we'll take a look at some of the best political advertising done locally. That's one you'll want to check out.