Ummm.
Ok.
I get the concept.
But something tells me some of the heads of these federal lil Liberals in Quebec have been photoshopped onto other people's bodies. And by the looks of it, they have been dropped onto a stock street shot.
Now I could be wrong on this one.
But I am confident in saying that if some of us stripped for this cause, there isn't a rights charter anywhere in the world big enough to cover the assault on public decency represented by seeing our middle-aged spread on a billboard anywhere.
That said, there isn't anything really edgy about this piece of work. The boff bods are all covered by undergarments.
The work is being distributed by a company called Newad. This all seems pretty much old-ad stuff to me.