Not lovin' Micky D's latest disclosure

As the parent of a child with celiac disease, news that McDonald's restaurants previously failed to disclose the presence of wheat derivatives in the oil used to cook the company french fries has an especially severe implication beyond the obvious one that a company hadn't provided complete product information to consumers.

My daughter's health is involved.

The inaccurate or misleading information provided by McDonald's until now means that my daughter has been unknowingly eating food that may have been causing her health problems. She doesn't eat enough of the fries to give her the severe reaction she had prior to being diagnosed when she was 18 months old. Still, she does eat the fries and any exposure to wheat and its derivatives can trigger a reaction.

"If they're saying there's wheat and dairy derivatives in the oil, as far as anyone with this disease is concerned there's actually wheat in it," said New York resident Jillian Williams, one of more than 2 million Americans with celiac disease, an autoimmune disorder triggered by gluten.

"They should have disclosed that all along," she said. "They should never have been calling them gluten-free."

Ms. Williams is absolutely correct.

To make matters worse, McDonald's Canada hasn't issued a news release - at least on its website - to address this disclosure. Instead, we find out from American sources, linked above, that McDonald's quietly changed the food ingredient labels on its french fries.

You can't even find detailed information on potential food allergens on the Canadian McDonald's site. You will find it on the American site.

As this story spreads, it will be interesting to see if Micky D's winds up with a public relations problem or if the story just slips off the news as quickly as it appeared.

Either way, it's going into my Homer Simpson file as an example of how a company that prides itself on connecting with its consumers, completely missed the boat on this one.