Absolutely correct, but the distinction between brand and logo is the same as the one between brand and wordmark so the bulk of the previous post - Where's the beef? - still holds up.
Anyway, found in a local dumpster was this picture (left) of a design concept for the new Danny Branding Project that was rejected as being a bit too carnivorous.Also rejected as being inappropriate was the other famous carnivorous plant, the Triffid. Many of us recall that book from our grade-school English classes and I know that when I saw the stalky things in the new Danny wordmark, the first thing that came to my mind was: triffid (right).
Somewhere along the line, someone suggested that there might some value in acquiring the rights to adapt the song (below) from Little Shop of Horrors in which the carnivorous plant explains just exactly how the world is gonna work now that he's on Earth. Notes found with the rejected design concepts above suggest that while the client was generally satisfied Audrey II's sentiments were an accurate description of the New Approach, it was felt the name of the plant might lead to a bit too much ribald humour at Danny's expense.
Apparently it's one thing to do it privately but no one felt the government should implicitly declare it okay to poke fun at The Leader.
Well, that shouldn't stop the rest of us from imaginging what might have been: