The federal Liberal leadership campaign is buzzing - albeit faintly - with allegations that a Quebec-based advertising firm employee was using company internet access to run a pro-Rae/anti-Ignatieff blog site.
The marketing firm has reportedly done contract work for the Rae campaign and the blog was run by someone under a pseudonym.
As the Globe and Mail story puts it: "Electronic footprints show he was blogging through an Internet server belonging to BCP, a Montreal-based advertising firm that received tens of millions of dollars in contracts under the Chrétien government."
The company's response was:
1. Employees are not permitted to blog on company time;
2. The company didn't know anything about this until contacted by the Globe; and,
3. The company did only three thousand bucks worth of paid of work for Rae and provided no strategic advice.
On the third one, the answer would be "who cares?" This excuse - and that's all it is - doesn't even pass the proverbial sniff test from a hundred miles away. The company did work for Rae; it looks guilty even if it isn't. If all this ad agency does is produce geegaws, then Rae's people could get the whole thing done more effectively through some outfit like CafePress. We'd all have to start questioning Rae's strategic comms advisors.
On the second one, the company gets a wash since there is no solid evidence one way or the other. Maybe they knew, in which case they are just plain dumb. Maybe they didn't in which case they are just bystanders. Doesn't matter really since the bullshit answer to their third excuse sorta takes the credibility out of anything else.
On the first one, the blanket ban on blogging suggests a firm which is - in the ad world - a complete dinosaur. No blogging on company time? Sheesh. Try entering the 20th century, let alone the 21st.
But let's just wrap this thing up as neatly as we can:
Most people in the ad business are aware of the recent controversy over a series of blogs created for or influenced by Wal-Mart's marketers in the United States. That's a well-known political technique called astroturfing. That's the creation of fake supporters who make it appear as though there is a groundswell of backing for your guy. Instead of grassroots, it's the pastic alternative.
With the obvious influence of blogging, and the history of astroturfing, some bright advertising bunny thought the two would go together. And they can. But only for the few nanoseconds it takes some guy or gal fueled on nothing other than intravenous RedBull, Xena DVDs and cases of Hotpockets to track the IP addys.
The controversy will not doubt give Iggy's camp a chance to fake their outrage at the alleged fakery. The Rae guys will be on the defensive.
Most of the world will yawn.
But here's the thing.
If the allegations are true, then it means the other candidates can point to Rae, his team and their Quebec tchotchke boys and say legitimately that these guys truly are yesterday's men.
Fake bloggers and an astroturfing campaign?
That is so over.