Politicians should know how to communicate their ideas simply, consistently and repeatedly. Repetition is one of the ways you can ensure a message gets through and that it sticks.
Take as a fine example of these simple axioms none better than Jimmy McMillan, candidate for governor of New York. Say what you will about McMillan’s political party, these edited clips of a recent candidate’s debate demonstrate how effect he is as a communicator.
If you listen to any other bits of the debate, you’ll quickly realise the extent to which McMillan is a fringe candidate. But when it comes to simply and effectively communicating his party’s key message, this guy is way out in front of the pack.
These clips running on the nightly news as part of a straightforward report would likely win the guy a ton of votes. If you don’t think it’s possible, just look at local politics since 2003.
- srbp -