Campaign College: Sign Design 101

There is a difference between political communications and advertising.

Here’s a simple, graphic example. 

One of the signs in these pictures was designed from the start to convey essential information simply, succinctly and at long distances.

It uses bright colours and a font that is easy to read, even at a distance.

It was not designed by an ad agency.

A by-product of the design is that it is also visible – and legible – when travelling at the speeds one normally encounters in city driving.

The other two weren’t.

Obviously.

The pictures were taken at the intersection of Westerland Road and the parkway, from the corner opposite the signs and without any zoom.

The sign legible in this shot was also plainly legible to the unaided eye at twice and three times this distance.

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