22 April 2007

An improbable feast

Geoff Meeker has an interesting post on the difference between the food pictured in commercial fast food advertising and what you actually get at the Arby's, Wendy's or PKF.

As Geoff points out, advertisers use food dressers to primp, spritz and do just about anything else to make the food look pretty much the opposite of what you get when you open the wrapper.

Of course, that just leads one to thinking of what another dresser has accomplished with her demonic arts, right.


Then, there's what you get when you open the greasy paper wrapper, left.

2 comments:

Brian said...

Thank you Ed for putting some creativity to a some what innocuous piece. Innocuous in the sense of; I thought most people were aware of this advertising scam.

Edward G. Hollett said...

Credit goes to Geoff Meeker. Without his post, the obvious just wouldn't have crossed my mind.

That doesn't mean that Meeker's post was a waste of time. To the contrary, Geoff reminds us of things that we see every day and have become inured to yet which have such an impact.