24 December 2007

Switched on sovereign

The Royal family has a Royal Channel on youtube.com.

No embedding but you can find among the posts the first televised Christmas broadcast in 1957 as well as other historical footage and more recent ceremonial occasions.

Take this as a sterling example of how the latest technology can be used to communicate simply and effectively with an audience. It's controlled and careful, reflecting the image to be projected of the monarchy, while at the same time being considerably more open than many organizations and institutions in Newfoundland and Labrador.

An example to be studied and, one would hope, emulated by others in the months ahead.