The Miracle of Persuasion #nlpoli

Miracle on 34th Street is your humble e-scribbler’s favourite Christmas movie, tied with the Alistair Sim version of A Christmas Carol.

Over at copyblogger.com, Susan Daffron ties Miracle on 34th Street with persuasive writing. It’s a cute angle handled very effectively.

For those who are interested in those sorts of things, the illustration for her post is one of the original movie posters for Miracle.

20th Century Fox released the movie during the summer of 1947 and played down the Christmas angle and the Santa Claus storyline in favour of Maureen O’Hara and John Payne.  Subsequent advertising usually has featured Edmund Gwenn as Kris Kringle and Natalie Wood as the precocious eight-year-old Susan.

And for those who don’t want to read the post, here’s a clip from the movie that tugs at the heartstrings.

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On the Summer Reading List

The Oprah Winfrey Book Club this ain’t, but for those who might be hunting around for something to read, consider these books your humble e-scribbler picked up recently:

• How to write a sentence and how to read one by Stanley Fish.  This may be a New York Times bestseller but this is a book aimed at writers and fans of the art of writing.

 

 

 

• Split-second persuasion by Kevin Dutton.  An accessible compilation of recent ideas and theories about how people form opinions and how others influence them.

 

 

 

 

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The persuasion business on Capitol Hill

From Friday’s New York Times, four views on the art of persuasion as practiced in the United States Capitol using the health reform bill as the centrepiece.

There’s reference in the article to the Johnson Treatment. To get the full effect, you can find the famous 1957 series of four photographs of then-senator Lyndon Johnson at work, by NYT photographer George Tames.

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