Identifying supporters is only part of the challenge in a political campaign. That’s basically what the five candidates in the Liberal leadership contest are doing when they sign people up to vote in November. It’s a lot tougher a job than some people apparently thought.
One of the big factors in any political campaign is the candidate’s stump speech. The name comes from the days when a candidate would go from town to town and stand on the nearest raised platform – including a tree stump – to tell whatever crowd gathered why they should vote for him.
These days you might call it the vote proposition or the strategic message. The simpler the statement the better. People remember short, clear ideas like Nike’s “Just do it” or Coke’s “It’s the real thing.” Former Conservative cabinet minister Shawn Skinner used a variation on that second term when he labelled leadership candidate Cathy Bennett’s message – choose change – “strategic” during a recent discussion with the On Point political panel.
What Bennett’s campaign really shows is something else.