The MQO poll and Party Choice #nlpoli

MQO's quarterly omnibus poll shows some curious changes in public opinion about provincial political parties.  The province-wide numbers are not curious:  the changes in a couple of the regions are.

Let's take a look first at the provincial numbers.  As usual, SRBP presents the results as a share of all responses, including the refused/undecided/no answer folks.  That's why the numbers here are different from the ones used by MQO in its own release and reported by local news media.  Go to the end of the post for a brief discussion about the way the data is presented.

MQO kindly provided the data tables for this analysis free of charge.  The data collection methodology is theirs.  Interpretation of the data here is solely SRBP.  There is no business or other relationship between SRBP  and MQO to create a conflict of interest.

Contrary to media reports, support overall in the province for the governing Liberals didn't change in the last two quarters of 2018.  The Liberals had the support of 29 percent of respondents in Q3 and 28 percent in Q4.  Support for the Progressive Conservatives declined by four points - 25 to 21 - while support for the NDP went from 11 percent to nine percent.  The number of respondent who refused to answer,  were undecided, or planned not to vote grew by five points (from 36 to 41 percent of responses).

The polls must be wrong #nlpoli

Over the past couple of weeks,  some people have been questioning the accuracy of public opinion polls.

People have questioned the polls in the federal election, especially after the defeat of two candidates in metro St. John’s a lot of people thought would win.  The two polls released last week show the Liberals with such a commanding lead that some people – especially Conservative and New Democrat supporters are doubting the accuracy of the polls.

If you are a Conservative and think the Conservatives should be doing better, then you may be disappointed by what follows.  But if you are interested in a better understanding of polls and what you are seeing in public, then read on. You should always look closely at public opinion polls to make sure you understand what you are looking at.

Stragedy and Polls: Chop House version #nlpoli

Public opinion polls are a really useful thing in politics.

The Liberals did a poll the weekend before the Liberals and Conservatives voted to slash public representation in the legislature.  They bought into the scheme in largest part because it looked hugely popular.

The problem with the poll results is that they didn’t tell the Liberals anything useful. You can see the same fundamental problem in the poll commissioned by NTV from MQO.

The October 2014 NTV/MQO Poll Numbers #nlpoli

NTV commissioned NTV to poll opinion about the provincial Conservatives a month after Paul Davis took over as Premier.

The party choice numbers are simple enough:  Liberals at 37,  Conservatives at 16,  the NDP at just six percent, and undecided at 40.

Leadership numbers Put Dwight Ball of the Liberals slightly ahead of Paul Davis (31 to 27) with Lorraine at 10 and undecided at 33.

The Conservatives who have been clinging to the belief that “satisfaction” with government is the great hope will be dashed to find the most recent “sat” number is 48%, down from 60% just a short while ago for MQO.

So what does it mean?

Understanding election polls #nlpoli

If you want to get a decent discussion of the Ontario election results and the way polling research tracked the campaign, take a look at a piece from The Star on Sunday.

The piece talks about different ways of conducting a poll – Internet panel,  live calls or automated calls – and compares the results of each technique with the election outcome and with different polls conducted during the last week of the campaign.

-srbp-

The Satisfaction Delusion #nlpoli

You’ll hear Conservatives, Corporate Research Associates, and some commentators play up the fact that public satisfaction with the governing Conservatives has gone up in CRA’s most recent quarterly poll.

That’s wonderful but that poll and a couple of bucks will get you a nice hot coffee at Tim’s.  Other than that,  the satisfaction numbers don”t mean much.

Just to give you a starting point, here are the Conservatives’ satisfaction numbers since the last general election in October 2011.

Announce it forward #nlpoli

November is polling month in Newfoundland and Labrador.  Corporate Research Associates goes to the field for its quarterly omnibus and marketing poll.

Historically, the Conservatives have skewed their public communications to the four times a year when CRA was collecting data for public opinion polls that the company will release publicly.

The goal was simple:  the Conservatives wanted to manipulate the poll results.  By and large, it worked.  Then the Conservatives plummeted in the polls.  In order to get out of their hole, the Conservatives have been on a relentless campaign to do what they have always done, but more intensely.

So it’s a little odd that people wondered what was going on when the Conservatives announced a hike in minimum wage last Friday.  Look at the calendar.

Commentary – After the election #nlpoli nspoli

Following is a commentary by Don Mills of Corporate Research Associates in response to the post “CRA, Abacus, and the 2013 Nova Scotia General Election”. – EGH

Don Mills’ commentary is available two ways:  via Scribd and underneath the Scribd insert, as a post within SRBP.  The Scribd version is Mills’ original submission complete with the tables as originally submitted.

Commentary - After the Election by Don Mills, Corporate Research Associates

____________

And then magic will happen: Kennedy #nlpoli

Corporate Research Associates obscures what little useful information there is in its quarterly polling by converting party choice numbers to a share of decideds instead of a share of all answers.

Nowhere has this been more obvious lately than in its second quarter polling in Newfoundland and Labrador.

Report the numbers as CRA released them and you get what CBC and the rest of the conventional media will tell you:  big Conservative drop; Liberals and the NDP in a tie, with the NDP down slightly, but within the margin of error for the poll. Liberals up a bunch

Yeah….well…no.

Polling Voters #nlpoli

If you are still mulling over the British Columbia election result and the polls, take a look at this post by Eric Grenier at threehundredeight.com.  It includes a link to his piece in the Globe on Wednesday on the same topic.

Pollsters tend to weight their samples to match the population as a whole.  Problem:  that isn’t the same as the demographic profile of voters.voters.

Grenier shows how Ipsos, for example, weighted a poll equally across three age groupings.  In the 2013 election, those age groupings didn’t turn out equally.  The over-55s made up half the total voter turn-out, not one third.

The NAPE Poll Income #nlpoli

As it turns out, Harris-Decima used household income not individual income for weighting the poll they did for NAPE. Keith Dunne, NAPE’s communications co-ordinator tweeted the correct information on Thursday morning.

Your humble e-scribbler thought it was individual income and therefore concluded – wrongly – that there was a skew in the poll toward higher income urbanites.  That didn’t invalidate the survey results but it might have explained the strength of the rejection of the provincial government’s budget.  The Tories might have had a chance to bounce back politically, especially among the lower income types out there.

Turns out that hope was pretty much dashed.

Self Skew-ered #nlpoli

Two thirds of tax filers in Newfoundland and Labrador report incomes of less than $35,000 per year.

The Harris-Decima poll released by the Newfoundland and labrador Association of Public Employees on Wednesday has only 27% of the sample with an income less than $40,000 per year.

Still, the results show that the provincial government either didn’t have a communications strategy or whatever strategy they had failed miserably.

In fact, it was a stunning, utter, complete, abject failure of their entire communications effort.

Tories below 30 #nlpoli

By now you’d be living in a cave if you hadn’t heard any news of the latest Corporate Research Associates poll.

The NDP are slightly ahead of the Tories and both are about 10 percentage points ahead of the Liberals.  More people want Lorraine Michael as Premier than want Kathy Dunderdale.  And a majority are unsatisfied with the government.

Now this is an historic set of poll results as Don Martin tweeted to tease people about the release on Monday morning.  The release doesn’t make any reference to that, preferring instead just reporting the results blandly.  By contrast, Mills hyped the living crap out of poll results a few years ago that hit historic highs. 

Party Spending on Polls #nlpoli

Over the past decade, the provincial Conservatives have consistently outspent the other parties in the province on polling and similar research in both election and off years, according to figures filed with the province’s elections office.

The table below shows the amounts each party reported as spending on research and polling. In general election years, the figures are the reported figures for the general election periods.  Parties also may have spent money outside the election period. That isn’t included here.

Some evidence #nlpoli

A few years ago, some people believed that comments left on news stories and in online discussion groups could influence public opinion.

As it turns out, no one took any advice about anything from some person called newfiesexgod27.

Who knew?

Your Future is in Their Hands: impacted poller #nlpoli

David Brazil,  member for Conception Bay East-Bell Island, on how he and his political colleagues approach the task of governing:

Mr. Speaker, we do not govern by polls. We want to know what the people really think.

Someone forgot to tell Brazil that public opinion polls do exactly that:  they tell you what people really think.

Maybe Brazil just doesn’t like what the polls have been saying lately.

-srbp-

The Secret of Their Distress #nlpoli

Not content with just one round of fascinating public opinion information, NTV decided to unleash a second evening of news about how the public feels about Muskrat Falls.

The responses are based on the same panel conducted for NTV by MQO and first reported on Tuesday.

Let’s take a look at the results, as reported, and then make some observations.

Support but lacking sufficient information - the NTV/MQO Poll #nlpoli

The more questions you ask, the more information you get. The more information you have, the more accurate a picture you can draw of anything.

In this case, it’s public opinion.

On Monday, the provincial government/Nalcor front group released the results of a single poll question put by Corporate Research Associates to a random sample of residents of Newfoundland and Labrador.

It showed 66% of respondents supported the Muskrat Falls project.

But on Tuesday, NTV News released the results of a poll it had commissioned from MQO.  More questions.  More information and a much different picture from Monday.

The sum of all fears #nlpoli

Kathy Dunderdale says that it is gratifying to have the support of the majority of the people of the province, as recent polls show, according to the Premier.

In another corner, former natural resources minister Shawn Skinner thinks it is great that the Conservatives have the support of six in 10 of the people surveyed.  He was referring to the responses in a recent Corporate Research Associates poll asking people whether they were satisfied or dissatisfied with the current government’s performance.

Shawn and Kathy missed some rather important things.

When Johnny Cab breaks #nlpoli

Last week’s Environics poll caused more than a few people in the province to have a few sleepless nights trying to find a way to prove it was a crock or nothing to sweat.

Those were the Tories.

The NDP wasted no time getting a fund-raising e-mail on the go.

Oddly enough, and as an aside, a couple of prominent Dippers – Jack Harris and Lana Payne – both joined the Tories in trying to dismiss the poll as a one-off.  Maybe their love of Muskrat Falls is clouding their judgment.

Anyway, and meanwhile…

The Liberals were wondering if the poll was good (they were up overall) or bad (they were still polling frig-all of any consequence in the province’s vote-rich capital region.

For the rest of you, here are some further ruminations to help you sort it all out.