Hearn confirms custodial management dead as Connie policy

Canadian fish minister Loyola Hearn announced Friday that Canada would be working with other states "to oversee, in co-operation with the United Kingdom, the development of a model regional fisheries management organization (RFMO) within one year."

Now let's get this clear, people.

Hearn spent the better part of the last year campaigning for Canada immediately and unilaterally to take control of the waters on the Nose and Tail of the Grand Banks. He repeatedly lambasted his Liberal predecessor for doing nothing. to fight the evil foreigners who are fishing unregulated just beyond the grasp of Canadian officials. Hearn has been joined in his crusade by news media, ordinary blokes on the street and the odd character like Gus Etchegary who must be trying to salve a guilty conscious these days by criticising other people for the sort of stuff his old company used to do: overfish.

Anyway, this regional fisheries management organization idea comes out of an initiative begun in 2003, when Geoff Regan was the fish minister and Loyola was warming a seat over by Stephen Harper in the Opposition. In fact, the whole high seas task force that led to this announcement began when Loyola was still back in Newfoundland battling Brian Tobin.

Canada's contribution will be to oversee, in co-operation with the United Kingdom, the development of a model regional fisheries management organization (RFMO) within one year. While the name of the project may not mean a lot to the average Canadian, ultimately it's about cracking down on illegal fishing, ensuring offenders are caught and dealt with severely.

The model RFMO will clearly outline what sanctions would be taken against offending vessels and a consistent approach regarding inspections. These and other standards will provide the criteria on which the performance of RFMOs, including the Northwest Atlantic Fisheries Organization (NAFO), can be independently reviewed.

"Arriving at this model with a member state of the European Union provides the opportunity for the international community to show its commitment to results;" stated Minister Hearn. "I hope it will lead to an acceleration of the NAFO reforms we're already seeking."

While the High Seas Task Force is separate from NAFO and other RFMOs, its work places international pressure on these organizations to seriously improve the way they manage and protect the world's fish stocks. Because the timeline for the development of the RFMO model is one year, Task Force officials will be able to bring the model forward to their member RFMOs within a short time-frame.

"I'm pleased that Canada has played a pivotal role in the High Seas Task Force to put an end to overfishing in international waters. All involved ministers clearly believe the time for action is now. I fully agree with this view," added Minister Hearn.

The funky thing here is that while Hearn is talking, what he is talking about is stuff that he either had no hand in or criticised as being ineffective and a waste of time when he was on the Opposition benches.

In the greater scheme of things, we should actually be cheering Hearn on. After all, he has abandoned the unworkable ideas he tossed around before he got genuine responsibility. Now he talks sense and isn't for doing insane things like sending out Canadian warships to fire at Spanish, Portugese and other fishing boats.

There are some people who think little of the consequences for cavalier action on the high seas, but those people seem about as ill-informed as someone who thinks they are in Newfoundland when in fact they are just south of the Magdalens. Proponents of custodial management as a viable international solution to foreign overfishing are on about the same ground as seal hunt protesters. While their motives may be good, their facts are askew and it is doubtful that their real motive is the same as the apparent one.

But I digress.

There should be no doubt now that Loyola Hearn has abandoned custodial management as the centerpiece of his fisheries policy. Heck it isn't even a part of his fisheries policy now that he is the federal fish czar.

He's decided the sensible way to go is to pursue the policies he used to criticise. Hearn's conversion is the important thing; a confession of previous errors is unnecessary.

Would though that others can't see the sham of custodial management for what it is.

McCartney and Williams: weekend update

The old hit counter is smokin' like it hasn't done since the last days of the last federal election and it is all due to:

seals.

The Larry King Live thing seems to have prompted some people to head for google searches and they wind up here and at a bunch of other blogs.

For some people, the whole question of Danny doing the show in the first place is quickly becoming something of yet another litmus test for racial purity - true Newfoundlanders...and Labradorians... are with Danny on this one against the Twin Towers of Evil.

There's another crowd who simply worship Danny Williams and all that he has done in the same way people still keep a picture of one of the Joe S's from the last century on their walls hoping one or the other will make a comeback.

Yes, the people who pee green,white and pink and/or love Danny-boy think this is a marvelous idea and are reveling in each point of fact or logic he scored over the McCartneys. They thought so before now; they still think so.

There is still a sizeable body of opinion out there, though, including many on the street in Newfoundland and Labrador who consider the whole affair a waste of time, at best. A set-up, on a Friday night when the audience isn't likely to be at peak, discussing the seal hunt with a semi-conscious ex-Beatle and his latest wife. I'd be thinking of checking in the air in my tires if a hit with Larry under those conditions was the only alternative.

I am with this latter crowd.

But don't take it from me. Just take a look at the eloquence of our own Rex Murphy from Saturday's Globe. The inescapable conclusion from Rex's column is that Danny would have been better off - by any measure - simply ignoring these latest anti-seal harvester.

But what he [Paul McCartney] knows about the Newfoundland seal hunt would fit in a gnat's armpit and what the rest of us should care about how he feels bout it would gladden an even more rank receptacle. He's just one more in the endless file of soap-star intellects, preening starlets, sitcom revenants, small-screen action heroes and full-bore Hollywood poseurs who, over the years, have given an ounce of their time to drop by the ice-floes, park in front of a whitecoat, do the caring press conference and go back to whatever it was they were doing when they were not saving seals. [Emphasis added]

It's quite a list. Brigitte Bardot, Pierce Brosnan, Richard Dean Anderson, Yvette Mimieux, Sean Penn (pre-Baghdad tourism), Loretta Swit and, to bring matters up to date, ubertart Paris Hilton are just a petty fraction of the names that have found the seal hunt their cause du jour. Ms. Hilton, who in my view has caused the world more pain than four centuries of the seal harvest, gave the full power of her T-short to the crusade against the hunt when she sported this slogan at the Sundance Film Festival: "Club sandwiches, not seals."

If Paul McCartney and Paris Hilton are on the same page it must be a picture book...

Last summer for a day, it was Make Poverty History. Sir Paul headlined the London concert with Bono for that monstrous hypocrisy.

Multimillionaries protesting poverty, while keeping their bloated fortunes is a dissonance that may peal through eternity.

As for Sir Paul and the seal hunt - who cares? The before, Larry King had on Roseanne Barr. Larry, Paul, Roseanne - it's all so... yesterday.

Our own bit of Disneyland - revised

Here's a transcript of the great farcical encounter between Danny Williams and the McCartneys on Larry King Live.

Why farcical?

Well, for one thing, Larry King pronounced the name of the province Williams is from as New Finland instead of a word that rhymes with "understand".

Well, for another thing the McCartneys claim they just came over looking for information and didn't have a plan to come and dictate to people what to do.

Then they proceeded to spout detailed Humane Society of the United States propaganda, mentioned websites and proceeded to tell people the seal hunt needed to be stopped.
Heather McCartney was especially aggressive despite her evident ignorance. She seemed confused for example about who Williams was and who he represented. Heather was so well briefed she managed to get in a shot about the cod moratorium and accused Williams of overfishing the banks.

It was farcical because for the first 30 minutes of the hour-long show, Paul and Heather got to say anything they wanted as a voice over for endless clips of seals being clubbed. Anything Danny Williams had to say afterward was irrelevant. Those who hadn't tuned out were already committed on the issue.

Most of all though, it was farcical because the ignorant and uninformed McCartneys were arguing with Williams who, while he had facts, was set up to be on the defensive. As much as he tried to get out of the box in which he was set, he just couldn't do it.

It was farcical because at one point Larry King's only series of interjections was to ask why we didn't just shoot seals instead of clubbing them. I was waiting for Larry to mention Dick Cheney but it didn't happen.

Farcical? Yeah. Farcical because Paul McCartney had no idea where on the planet he was. He was sitting in Charlottetown, believing he was in St. John's. That's like being in Edinburgh and saying you were in London.

And if that all wasn't bad enough, the whole confrontation is farcical because Williams' entire premise for tackling Heather and Paulie gives them way more credibility than they deserve - Canadian Press churns out a day-after story on the wire with a head "Seal hunt supporters worry about Beatle star power" as if an aging Beatle who looks slightly stoned and his OTL wife actually can have an impact beyond the one Danny has already granted them.

Two things come out of all this ultimately:

1. Rex Murphy had the smartest comments on this whole thing yesterday with John Furlong on the Fisheries Broadcast. He said something to the effect that the March Madness was just that - madness - populated by people like Paris Hilton: people with no work and too much money criticizing people with too much work and not enough money.

The McCartneys are no different.

Better to ignore them and let them go away.

As Rex said at one point, Paul and Heather were fighting poverty last year. Well, it should have been obvious to the pair that they could have best helped the cause by taking about $500 million of their considerable net worth and handed it to someone who didn't have cash, full-stop.

Instead we get treated to the kind of sanctimonious lectures we got last night.

Too bad Danny neither gets good advice nor takes it.

2. Given that Danny seems so hopped up on this his latest crusade in defence of the downtrodden, don't be surprised to see Danny launch into even more pro-seal hunt work in the near future. He might have to put some cash behind though, but since Danny isn't playing with his own cash, then he won't be squeemish about spending. Danny got just a bit too interested in the seal hunt this time around to make this look like a passing fancy and as Danny's publicist Liz Matthews said to news media, Danny spent time last year pumping out his own propaganda.

Like I said, too bad Danny-boy doesn't get or heed good advice. It would save us all some cash and collective embarrassment for having Williams on a show arguing with people who don't deserve the attention. For Larry King, though, they just fit the pattern. Again, as Rex so astutely pointed out, the previous night's guest was the intellectual giant Rosanne Barr.

All of which leads me to believe that Noel O'Dea's latest television tourism ad - while brilliant in execution and concept - may well be dead wrong.

I'd say this place - Newfoundland and Labrador - is rapidly becoming about as close to Disneyland as one could get without sitting in Mickey's lap.

Did anyone in Danny's Office check the LKL or Paulie/Heather background?

We've already noted that the initial Danny Williams news release looking to "debate" the seal hunt with Paul McCartney displayed an appalling ignorance of the seal hunt issue and Sir Paulie's personal views.

Let's hope someone in Danny's Office ordered some insight, or at least took a second to do some google searches.

If they did, staffers in administration that seems to have a chronic problem with Internet search engines would have found:

- an excellent transcript of one of Heather Mills McCartney's appearances on Larry King Live.

Find it here at animalsvoice.com, under the title "Dogs and cats abused for their fur". It's worth reading to see exactly how the argument is framed.

Scroll down that page a bit and you'll find an editorial from last January's National Lampoon Post condemning the seal hunt and the image of the seal hunters as victims. This one is especially valuable since Danny is likely to take the line that the hunters are the victims. What else would a guy who made his living representing real and purported victims manage to do with this story?

Fore-warned is fore-armed.

But then again, if Danny and his staffers had their heads up they would have seen tonight's devastating hip check over the boards coming before they charged into the corner looking desperately for a puck.

An appropriately dismissive response...from the mainlanders

As the Bond Papers told you last night and as The Telegram confirms (see below) on this snowy Friday, Danny Williams will be a guest on Larry King Live this evening for a short appearance, with the main guest for the full hour being Paul McCartney and King's sometime guest-host, none other than McCartney's wife, Heather.

Friday's show

Sir Paul McCartney and his wife speak out against something they call shocking, brutal and horrifying. What has them so upset? Tune in at 9 p.m. ET.

That's a pretty objective set-up and maybe set-up is the right word for this whole thing.

The Telegram also notes the scornful attitude editorial writers across the country have taken to the aging Beatle and his crusade. That's an appropriate response, given that Sir Paulie and his associates will quietly slip back to their homes after a few days of media frenzy and get on with the rest of their business.

Too bad the locals haven't learned the same measured approach.

But that's about the limit of what I'd say is an appropriate way of dealing with this whole show that is designed more than anything else to enrich the organizations protesting the seal hunt.

Here's the full Telly report, reprinted here since I can't link you directly to it and it will be gone from the Internet in about five days.

____________________

Live on tape
By Barb Sweet and Jamie Baker, The Telegram
and The Canadian Press


Paul McCartney and his wife Heather pose with a seal pup on the ice floes off Iles-de-la-Madeleine in the Gulf of St. Lawrence Thursday as part of a protest against Canada'’s annual seal hunt. (Photo: Canadian Press)

Premier Danny Williams will get to chat with rock legend and animal rights activist Sir Paul McCartney about the seal hunt after all -— only it won'’t be in a boardroom.

It will be on international television.

Williams and the ex-Beatle have been invited to participate in a discussion with Larry King on his popular CNN talk show, Larry King Live.

The premier'’s office confirmed Thursday evening that the plan is for the two to appear on the show via satellite; the piece is tentatively scheduled to air tonight between 10:30 p.m. and 11:30 p.m. Newfoundland time.

"“The premier is excited to have the opportunity to put the Newfoundland and Labrador perspective on this story,"” the premier'’s spokeswoman, Elizabeth Matthews, told The Telegram.

"“All the premier has ever asked for is an opportunity to educate people about our perspective -— this is the opportunity."”

Sir Paul, currently in Canada protesting the seal hunt, had originally been slated to appear on the show, according to CNN.com, but the producers called looking for a representative from the Canadian government to participate as well.

After finding out nobody from the Department of Fisheries and Oceans was available, they apparently contacted the premier'’s office Thursday.

"“They know Premier Williams has been very active in terms of comments he has made (on the hunt) this year and last year,"” Matthews said. "“He sent out a fair bit of information to international media last year in terms of the seal hunt, so they knew he was quite passionate about the issue."”

Meanwhile, the subject of the seal hunt -— and Newfoundland in general -— doesn'’t often enjoy good press on the mainland media'’s editorial pages, but McCartney'’s trip to the ice floes has ticked off at least a couple of Canadian scribes.

Who could forget, for example, 2005:— the year of the cheap shots, in which Globe and Mail Columnist Margaret Wente attacked the province for its efforts to get its financial due from the Atlantic Accord, a battle it won to the tune of $2 billion.

"“I like Newfoundlanders. I really do. But their sense of victimhood is unmatched,"” Wente wrote." “And their flag protest isn'’t winning them much sympathy on this side of the Gulf of St. Lawrence. In fact, the sensation on this side is of a deep and painful bite to the hand that feeds. (Premier Danny) Williams reminds me of a deadbeat brother-in-law who'’s hit you up for money a few times too often. He'’s been sleeping on your couch for years, and now he'’s got the nerve to complain that it'’s too lumpy."”

Then there was Toronto Sun Columnist Bill Lankhof, who took a few shots when writing about this province'’s golden boys of curling - — a team that went on to win Olympic gold.

"“It'’s the biggest thing to happen in The Land Cod Forgot since the invention of the pogey cheque - Newfoundland'’s native son Brad Gushue will represent Canada in curling at the 2006 Olympics in Turin," ” he wrote.

But McCartney'’s plan to champion the anti-seal-hunt crowd, and his desire to touch a real live seal pup, has stirred the passions of some mainland media in favour of the province'’s stance on the contentious hunt.

John Gleeson, editor of The Winnipeg Sun, was driven to write about the seal hunt by McCartney'’s excursion.

He'’s got no connection to Newfoundland, nor the Maritimes, other than having spent a year in Halifax. Gleeson is from Vancouver, where he has written about the fishery.

"“It looked pretty silly and childish to me, the whole thing,"” Gleeson said in a telephone interview from his Winnipeg office when asked about the McCartneys'’ trip to the ice floes.

He called the idea of the former Beatle wanting to touch a seal pup farcical.

His column made the point that there are far more serious issues in the Earth'’s oceans to be worried about.

"“There is plenty of butchery going on in the name of harvesting the seas -— the international fishing fleet is strip-mining the ocean floor in a short-sighted grasp for quick profit,"” Gleeson'’s column stated.

The draining of future resources should take precedence over a photo-op with a cute seal pup, Gleeson said Thursday.

He said McCartney is merely demonstrating the "“shallowness"” that'’s typified his career.

By early Thursday Winnipeg time, Gleeson had already received dozens of e-mails, about half in support of the seal hunt.

But some diehard fans took issue with his criticism of the Beatles.

One Torontonian suggested to Gleeson that McCartney should just go underwater in his yellow submarine.

Meanwhile, in a short editorial Thursday, the Globe and Mail editorial page slammed the former mop-top.

"“Spring is coming, and so is the tradition in which animal-rights protesters attempt to slaughter the livelihoods of Newfoundlanders and others who make part of their living from the seal hunt,"” the editorial stated.

It noted that the fact it'’s illegal to kill seal pups has been ignored by animal rights activists.

"“Until Canada and the rest of the world decide to stop butchering and eating other animals, it'’s a bit rich to focus on the seal hunt. … By all means, Sir Paul, enjoy the trip and then go home."”

McCartney and his wife, Heather, travelled by small plane to get a close-up look at newborn harp seals sprawled on an ice pan about 20 kilometres northwest of the Iles de la Madeleine in the Gulf of St. Lawrence Thursday as part of their high-profile protest against the hunt.

They were accompanied by scores of photographers and reporters taken to the ice by three helicopters.

The couple is calling on Prime Minister Stephen Harper to end the hunt, which they described as a heartbreaking slaughter.

The federal Fisheries Department has insisted Canadians support Ottawa'’s policies, citing a February 2005 Ipsos-Reid survey that concluded 60 per cent of those surveyed were in favour of a "“responsible hunt."”

Thursday'’s protest was organized by the Humane Society of the United States and the British-based group, Respect for Animals.

On Wednesday, the former Beatle spent about 90 minutes at St. John'’s International Airport en route to P.E.I.

bsweet@thetelegram.com
jbaker@thetelegram.com

March Madness hits Larry King Live

Friday, March 3rd will go down in history as the night Danny Williams went all the way to New York (either in person or via satellite isn't clear at time of writing) to appear on Larry King Live to meet Sir Paul McCartney and talk about the annual seal hunt.

Apparently, Danny didn't agree with the Bond assessment that participating in clubbing Canadian sealers was a bad idea.

According to some reports, Larry wanted a federal government representative on air. The Prime Minister's Office, or Loyola's handlers, made a smart political decision and referred the King booker on with the words "Dial +1-709-729-3570. Ask for Danny."

This is all just part of what local author Ray Guy dubbed March Madness, the annual influx of celebrities decrying eastern Canadians as barbarians that has been a fund-raising staple for animal rights groups since the 1970s.

In order to get ready for the Big Show, try checking some of these links:

1. First of all, CBC has a great archive feature from the fifth estate that documents fairly well how the International Fund for Animal Welfare skillfully thwarted Frank Moore's pro-seal hunt news conferences in London and Washington, all the while bringing in millions of dollars to IFAW's coffers.

2. Then for good measure, try out this account by Ray Guy of a 1999 sally by John Efford; imagine Efford and Williams of one mind on any issue. Now admittedly Efford's views are extreme and the real value of Guy's piece is the foreshadowing of Efford's later self-destruction over the offshore, but take a look at the whole piece and you can see a decent account of the long struggle for seal hunt cash.

3. Once you've digested that stuff, let's take a walk into the Bond archives. During last year's March Madness, the Bond Papers managed to get a couple of swipes in.

- This one was aimed at Paul Watson and Richard Dean Anderson.

- My personal favourite was the silicone comment in this one about Anna Nicole Smith deciding not to come to protest the hunt for fear of being shot.

- The ones that got the most hits, aside from the Paul Watson thing, turned out to be a series on former child stars and their current preoccupation with animal rights groups. There's one on Pam Ferdin and her hubby, and then this one that includes some background on a woman from Newfoundland and Labrador now intimately involved in the anti-seal hunt crowd.

4. Finally, for those who still think Danny's Crusade is a good idea, go armed with the knowledge that he will be facing a host who is already good chums with the other guests on the show, namely Paulie McCartney and his wife Heather. She was a guest host for CNN's coverage of the Chuck and Camilla wedding and she's guest-hosted the show before and appeared as a guest as well at various times. Paul's been on a few times as well.

About the only positive thing I can say is that Danny's international television debut will give new meaning to the term March Madness.

Too bad he didn't look for some air time with Larry to boost the campaign against foreign overfishing.

Then again that would involve thinking outside the box or learning from experience.

Talk is easy when it isn't your money

Fisheries commissar Tom Rideout had a stern warning for financially troubled Fishery Products International (FPI) as the company works to sort out its difficulties and return to profitability.

"I'm telling them and I've told them, don't go coming banging on my door for approvals to ship 60 per cent of their groundfish quotas out of this province. It's not on," Rideout said.

"And if that means you crumble, you crumble."

Commissar Rideout didn't give any suggestion of what might happen if FPI goes bankrupt in such a scenario. Here's a hint: the last time Rideout was the fisheries commissar, FPI and a bunch of other companies were bailed out with public money.

Talk is easy, Comrade Commissar, when the money you toss about isn't your own.

Here we go again...

As if it isn't bad enough that the annual international sealer slaughter is attracting Paul McCartney this year, we now have Premier Danny Williams wanting to sit down and have a chat with the aging Beatle about the seal hunt.

Just like countless premiers before him, Williams seems to think he can achieve a positive result from talking to a guy who is so opposed to the use of animals by humans that he doesn't even like having them as pets.

This quote shows just how little the Prem and his advisors understand about McCartney and his personal agenda:

"I urge everyone, including Sir Paul McCartney, to question the motives of such individuals and to consider the irony of these protest organizations ignoring the plight of our depleted groundfish stocks due to foreign overfishing. Surely this is an ecological disaster worthy of their attention. These organizations do not pay the same attention to the methods used by slaughterhouses and what happens behind those doors. They are silent about the force-feeding of ducks and geese to produce enlarged livers for use as foie gras. Yet they continually assault the seal fishery, which is one of the best managed harvests of wild animals in the world."

See, Danny, if you get Sir Paul in a room, he'll explain to you why you need to stop fishing - not manage it better. He'll explain the amount of work he's done to end the foie gras industry and close slaughterhouses.

You see, Sir Paul is a vegan, which is only one step away from being a fruitarian. This guy not only doesn't eat meat of any kind, he also gives a pass to cheese and milk.

So you gotta ask yourself in what universe will it bring anyone any good to sit and have a chat with Sir Paul on an issue where his mind is so closed it has seized up?

Maybe the universe of Danny's scrapbook.

Maybe the universe where some premiers of Newfoundland and Labrador think they always have to be seen to be fighting for Newfoundland and Labrador even when the fight will likely undermine efforts to rebrand the province by increasing the international media coverage of the meeting.

That's the coverage where Danny gets branded as the youngest and uncoolest premier of the old and uncool place where they bash cute little animals over the head with a club and skin them alive. I know that isn't what goes on exactly, but we are talking about the pre-written script for this annual event and Danny ain't gonna re-write the copy from what is now a more lucrative money-generator than the seal hunt ever was.

Of course, that assumes that Sir Paul is willing to meet with Danny.
______________________________________

Update:

Listening to the Fisheries Broadcast on CBC Radio this evening, it starts to get a little clearer what universe chatting with Sir Paul makes sense.

It's the same world inhabitted by John Efford and sealer Mark Small who give the time-honoured arguments. It's more humane to bash seals than to engage in fox hunts. People depend on the fishery for their living. There are plenty of seals. Small even went so far as to believe that once presented with the facts, Sir paul could become a champion of our seal industry.

In other words, this is the same universe inhabited by Our Danny, the place where they don't pay any attention at all.

Guys:

1. McCartney's mind is closed.

2. He doesn't believe there is any valid use for animals by humans. None. Not a one.

3. When you try to engage him in any way you play into his hands and the hands of the people he is raising money for.

Let it rest.

Ooops.

Too late.

The moths are already circling the flame-thrower of Sir Paul's celebrity.

The Brand State: If you have to tell them...

In this news release from the provincial government on a future Council of the Federation meeting, notice two things.

First, notice that the province will "shine". This is the sort of verbal flatulence that doesn't really mean anything to anyone, especially anyone passingly familiar with a meeting of Canada's premiers.

Second, and more importantly, notice the quote from Premier Danny Williams:

"I have every confidence that we will shine and demonstrate why we are indeed Canada‚’s youngest and coolest province, as we welcome hundreds of delegates from across the country." [Emphasis added]

You'll be hearing much more of that phrase - youngest and cooolest province - as Danny moves ahead with his plans to "rebrand" the province. There's a considerable amount of cash tied up in this and, as near as can be determined, the work is being done by the same advertising guys who now have the tourism account.

But here's the thing.

There's a general rule about these sorts of claims when they are so blatantly worked into every written and spoken phrase uttered by anyone connected to the contract:

They aren't persuasive.

You see, things that most people would recognize as "world-class", for example, never have to be described as "world-class". Those that do lay claim to such a crapola title, are really saying "We are posers."

Who would describe the Mona Lisa as a "world-class" artwork or The Louvre as a "world-class" museum?

Not the French, that's for sure.

Or anyone else with half a clue.

The thing about being truly cool is never having to say you are.

Danny and his advertisers are following a trend begun almost a decade ago with Tony Blair's Cool Britannia campaign. The hip New Labour prime minister of Britain wanted to extend his work in changing the perception of the Labour Party with changing perceptions of the whole country he was elected to lead. The campaign collapsed in short order, with howls of derision from those who found the approach a bit too pretentious and smarmy.

Countries like Jamaica, though, have successfully branded the country and overcome negative attitudes toward developing countries based on perceptions of economic and social backwardness.

Jamaica could count on a solid foundation of positive images - of creativity and "coolness" - built not only by Bob Marley but also by the international business community. As the Jamaica Gleaner reports, since 1988, investment by American companies in the Caribbean country have risen by 200% largely "because the country is politically stable, and because of its physical beauty, the warmth and friendliness of its people, its strategic geographical location, and its preferential trade agreements with the US."

The ultimate goal of state branding is to boost economic activity - tourism, trade, and investment - in a highly competitive international environment.

That's where the real challenge lies for anyone want to rebrand Newfoundland and Labrador.

On the tourism front, things are possible and the similarities between New Zealand and Newfoundland and Labrador are striking. New Zealand successfully turned its geographic isolation from a negative to a positive, emphasizing that the country was at the edge of the world.

Sound familiar?

The New Zealanders have managed to create a positive brand for their country, without slagging a corporate brand in the process.

The "edge" concept is one New Zealanders have used successfully beyond tourism alone. There's even a website linking to all things Kiwi, including linking New Zealanders who have left their home seeking success in other parts of the world.

In business though, the potential for success is mixed and that's largely due to local attitudes.

Political statements on development projects from Voisey's Bay and Brian Tobin's "not one teaspoon" comment to Danny Williams' more recent dealings with Abitibi and the Hebron partners could create a reputation for this province as being decidedly unfriendly to investment. The rhetoric plays well at home - both Tobin and Williams enjoyed local popularity - but holding out foreign investors as potential skinflints or carpetbaggers doesn't do much to encourage them to bring their capital to a place that needs sizeable capital injections to develop its resources like offshore oil and gas.

In the fishery, the potential to develop a locally-based industry using local expertise and either local - or more likely - outside capital investment is hamstrung by political and social attitudes that look on the fishery as a social program or a local birthright rather than a business that is truly global and must be competitive.

Those attitudes, manifest in much of recent public dialogue under both Roger Grimes' and Danny Williams' administrations could go a long way to undermining whatever brand Williams and his advertising agency try to create. As Peter van Hamm writes, "[l]ike branded products, branded states depend on trust and customer satisfaction."

Whether we are talking about the United Kingdom, Jamaica, New Zealand, South Africa or Ireland - all "brand states" - the advertising and other claims built around the brand are based in something substantive. While advertising can open new opportunities by reshaping the image, making the new brand a success depends more than anything else on reputation and experience. The claims made in the advertising or the branding campaign must be matched by performance or the whole thing falls apart.

So, if Newfoundland and Labrador is truly the coolest and youngest province in Canada, we won't have to tell people. They'll see it in what occurs.  They'll know it from first hand experience or from people who've had the positive experience themselves.

If you have to tell someone you are "cool" or "hip" or "new" or "world-class", then odds are good you aren't any of those things.

And the experienced global brand consumer knows that already.

-srbp-

Sir Robert's birthday

Sir Robert Bond was born February 25th, 1857, as John Gushue reminds us.

John's got a good link to a brief bio of Sir Robert.

Pot? Meet kettle

Andy Wells, arguably the rudest mayor in Canada, described the behaviour of some homeowners in St. John's this way:

"It's so ignorant. I can't think of anything more ignorant or ill-considered."

Wells is miffed because some residents of the capital city are supposedly parking their cars in such a way as to keep snow from being pushed into their driveways by council snow clearing crews.

Some simple observations:

1. The city already has an overnight parking ban. If cars are on the street during the ban, tow them and stop the bitching, Andy.

2. If the cars are on the street during the daytime, odds are good that people are trying to shovel out their driveways. Excrement occurs. Get over it.

3. Given that city council hasn't increased the size of its snowclearing fleet in the past four years despite growth in the number of streets to be ploughed, then the real problem council is having keeping the streets cleared might really be due to ...wait for it...an infrastructure shortage.

Part of the problem in clearing streets might have to do with a lack of proper planning by Wells and his amigos at the little bandito factory on Gower Street. Gee. There's a surprise. It's not like water mains didn't explode in the downtown during the last municipal election much to Wells' embarrassment. It took council a week to fix it and they really didn't get around to it until the thing was splashed across the television screens thanks to the efforts of at large candidate Simon Lono.

Oh yeah. In the "ignorant" category. Let's add Wells calling Lono "some little twit" for daring to point out that Wells' comments that everything was rosey in the city was sheer nonsense.

4. Why bandito factory? Well, Wells is fond of tossing rules to the winds as he sees fit. He's like a parody of the guys in the old Westerns who supposedly uttered the line "Badges? We dun need no stinkin' badges." That just leads us logically to...

5. The raging hypocrisy in Wells criticizing other people for taking the world on their backs to the detriment of all. Maybe Wells is really just annoyed that people are horning in on what, to now has been his exclusive territory: be ignorant and doing things that are grossly ill-considered.

6. As for the mayor's own personal familiarity with things ill-considered and ignorant, may we humbly offer the following examples:

- Trying to ram through a hefty pay raise for himself and fellow councilors that would not only fatten his current bank account and which broke the rules for setting council pay, but would also swell his pension. We'll call that one ill-considered.

- Gerrymandering the terms of reference for the consultant hired to look at the pay raise after
his little pay hike was outed by The Telegram. Let's call that ill-considered too.

- Ignorant? I have too many examples from Well's career to list here, but let's just settle for his boorish comment to a former mayor and current councilor that in a battle of wits with Wells, she was unarmed.

Wells' penchant for bullying and insulting his opponents suggests the opposite, of course.

But that's another post.

Wait times guarantee joins custodial management on election scrap heap

It doesn't take an advanced degree in English language interpretation to understand that health minister Tony Clement is realizing the Connie "wait times guarantee" is a bust and that the Liberal administration of Paul Martin already committed cash to deal with wait times.

As Canadian Press is reporting, the Connie in power don't plan on adding any new cash to deal with wait times.

Health is under provincial jurisdiction, and the federal government has traditionally brought provinces into national programs with new funding. But the Conservatives say they don't intend to offer new money for care guarantees.

Clement argues the money is already available under the 2004 First Ministers' Health Accord, signed by the former Liberal government. It included a fund for cutting wait times.

"From our interpretation and our perspective, based on that $41 billion extra over 10 years, there already is some money allocated."

The Connies already abandoned their commitment to move immediately to extend Canadian jurisdiction over the Nose and Tail of the Grand Banks in favour of a policy that is essentially the one already being followed by the previous Liberal administration.

Stephen Harper is waffling somewhat on senate reform.

Now the fabled wait times guarantee might well be headed for the growing pile of unfulfilled Connie election promises.

Stephen Harper hasn't been in office a month yet.

Harper promises yaktion on senate elections

Proponents of senate reform will have to wait until at least the fall before any action from the Harper administration despite pledges in the Connie election platform that senators will be elected in future.

Initial reports from Alberta Premier Ralph Klein indicated there would be senate elections this fall.

The prime minister's press secretary subsequently clarified the remarks saying that the prime minister would have discussions about senate elections this fall.

"The premier didn't mean to say that there would be national elections for senators this fall," said Marisa Etmanski. "He clarified (to me) that there would be discussions this fall on Senate elections."

These discussions would be about when the elections will take place and what would be involved in the process, said Etmanski.

There is a senate vacancy in Newfoundland and Labrador that would be eligible for election under a new process.

It remains unclear whether the prime minister proposes to hold elections organized by Elections Canada, whether elections would be organized by provincial premiers or if the process for selecting senate nominees would be turned over to provincial premiers to determine.

According to Canadian Press,

There is no constitutional change required to appoint senators chosen by voters.

This isn't quite true. The senate provides for senators to be appointed by the Governor in Council according to certain set of basic criteria. Without a constitutional amendment, an senator chosen by election would still have to be approved by the Governor in Council and meet the property-holding and other requirements established in the Constitution.

Night Stalker passes away

Television and motion picture actor Darren McGavin passed away on February 25, age 83.

McGavin was best known for his portrayal of Carl Kolchak, a wire service reporter chasing ghouls, ghosts and spectres in the short-lived series Kolchak: the Night Stalker.

Kolchak was the inspiration Chris Carter used for The X-Files. McGavin made two guest appearances on the X-Files as retired special agent Arthur Dales, an agent who had previously investigated X-Files.

Gordo gets confused back at 101 Colonel By

Gord O'Connor, right, the soldier cum lobbyist cum newly minted minister of national defence is obviously confused about his new job.

Responding to questions about the prospects for a new battalion of soldiers for Goose Bay - promised during the last election - O'Connor responded that in Goose Bay that he can train soldiers and deploy them from there.

"There is a vast training area related to Goose Bay. I wouldn't have any problems, either, finding a training area for this battalion, so I can train this battalion at Goose Bay, and I can deploy them out of Goose Bay." [Emphasis added]

Problem is that training soldiers is not Gordo's job any more.

Training soldiers - indeed of deciding on the force mix, basing and procurement (how many soldiers, sailors and air crew using what number of weapons and where deployed) - is the responsibility of Canada's military leadership based on the policy objectives set by the minister and the administration.

That's where Gordo started off wrongly when he supposedly authored the Conservative Party's defence "policy". He didn't actually give a policy. He didn't tell us why we have a military and to what policy ends they should be put. Rather he focused largely on the stuff that is how a defence policy is actually implemented. He gave us the stuff that chief of defence staff Rick Hillier and his senior commanders should decide.

Now the odd thing in all this is that when faced with questions about his own substantive conflict of interest in procurement, Gordo stated publicly that his role isn't to make the actual procurement choices. According to Gordo, those decisions, like which transport aircraft to buy, come from the military leadership, preferably without the sort of porkbarrelling and partisan interference we saw during both the Mulroney and Chretien administrations.

O'Connor's confusion is something discussed on the Bond Papers before. His basing commitments and the associated pledge to raise thousands of new infantry soldiers all signal a return to the very bad old days at National Defence when defence policy consisted largely of political pork decisions. In those days Canada bought equipment, based soldiers and did a whole bunch of other things based not on the cost-effectiveness of the decision but on the partisan benefit to be gained from the spending.

Gordo is pushing us back to a position not far removed from the time of Sam Hughes and the MacAdam shield shovel, left. It's an all-too-common situation in Canadian defence policy but many of us thought those days were gone.

Sam Hughes made a raft of truly horrid military policy decisions based on his unfounded belief that he knew far better than the professional military what Canadian defence forces needed. Gordo, the former soldier, seems to have similar beliefs, at least when he isn't trying to sidestep questions about his own conflicts of interest.

Fundamentally, O'Connor's comments on Goose Bay are one of the reasons why some time ago, Bond Papers offered the view that former soldiers, sailors or fliers made the most abysmal of national defence ministers.

What we seem headed toward in Canada is a bout of politically-inspired defence procurement that has little if anything to do with the proper defence of Canada. We will likely spend billions and have little to show for it of any substance in the end. At the same time we will have lost in the process the military that highly competent professional soldiers like Rick Hillier have been working to create.

In Goose Bay, though, the true cost of Gordo's old-fashioned views may well reap the most painful cost. Residents of that community may live in the hope of the cash coming from 650 soldiers that likely will never show up. For one thing, the Canadian Forces have been having difficulties meeting existing military expansion targets. O'Connor's commitments which are an order of magnitude beyond current military plans are likely to be totally unattainable.

For another thing, O'Connor may not survive long as minister. His successor may not share Gordo's penchant for goals that are unattainable and, in many respects, undesirable.

Taken in that context, Newfoundland and Labrador Premier Danny Williams gave residents of Labrador good advice:

"I would have to say to the residents of Goose Bay not to be too optimistic to see anything in the first 12 months, and then we'll be looking for strong signs after that," Williams said.

The only variation that could be added is simply this: don't be too optimistic to see anything coming from O'Connor's promises.

The floorwalker speaks, yet again

Yesterday's appointment of former Liberal cabinet minister Chuck Furey to head Elections Newfoundland and Labrador is drawing fire from both the Liberals and the New Democrats.

As the CBC story puts it:

Despite his Liberal past, Furey has become friendly with governing Tories. He is close to Williams, and when Williams was Opposition leader, Furey even attended a Tory rally against a Liberal Lower Churchill proposal.

The government is deploying Tom Rideout, the deputy prem to defend the whole affair, since Premier Danny Williams is on Ottawa being entertained by the Prime Minister.

Rideout's quote to CBC is pretty funny, for those with long political memories:

Deputy Premier Tom Rideout brushed aside criticism from the Opposition.

"How long does it take to shed your political colours?" Rideout said.

Tom should know. It took the former Liberal only a few minutes to change his partisan coat in the early 1980s and win himself a seat in Brian Peckford's cabinet.

So how long was it, Tom?

My clock doesn't measure nano-seconds.

Some good choices and an odd one

Prime Minister Stephen Harper announced today that Mr. Justice Marshall Rothstein will be the next justice of the Supreme Court of Canada, filling the only vacancy on the court. Mr. Justice Rothstein has the necessary experience and other qualifications to take a seat on the SCC bench.

Meanwhile in Newfoundland and Labrador, Premier Danny Williams announced the appointment of Alastair O'Reilly to the post of deputy minister of fisheries. O'Reilly is an acknowledged expert in the fishery with experience in both the public and private sectors.

He replaces Mike Samson who is being appointed to the new position of deputy minister (Emergency Planning), although the department isn't specified in the news release. Samson is an experienced public servant and will be filling a role long overdue to be created in the province's public service.

The provincial government began work on a province-wide emergency plan following September 11, 2001, however, it apparently is still unfinished. Questions raised by the premier about the launch of a Titan missile along a track that covered the province's offshore oil production platforms caused a temporary public flurry of concern that actually revealed significant problems in the government's ability to assess and act appropriately on public safety threats.

In the category of odd appointments comes word today as well from Danny Williams that former Liberal cabinet minister Chuck Furey will be the province's new chief electoral officer and commissioner of members' interests. In the latter capacity, Furey will be responsible for "monitoring, investigating and reporting on the compliance of Members of the House of Assembly with conflict of interest legislation."

Can anyone point to the last time in a Canadian jurisdiction when a former cabinet minister was appointed to fill the position of chief electoral officer?

Olympics close schools

Newfoundland and Labrador education minister Joan Burke announced today that schools across the province will close at lunch time on Friday so students can watch the Canadian men's curling team compete for the Olympic gold medal.

The Canadian men's curling team is from Newfoundland and Labrador.

"It's a historic moment for Newfoundland and Labrador," she said.

"[We] certainly want to make sure that everyone has the opportunity to see the game. It's exciting for the young people of this province."

Workplaces will remain open.

The province's Schools Act contains no provision under which schools can be closed for this sort of event.

Apparently the provincial government feels that having a local team compete in the Olympics is something truly special. While this is obviously a source of some local pride, there is nothing especially notable about having a team compete versus the individuals from this province who have represented their country both before and after Confederation.

Homage or plagiarism?

One of Tourism Newfoundland and Labrador's recent television spots apparently are very similar to a concept used by North Carolina in a print ad.

While I haven't been able to track down a copy of the print ad from the Tar Heel state, the description makes it very clear that both the visuals and the tagline are too close for comfort.

So what's the problem?

Given that the North Carolina and Newfoundland and Labrador advertising are not likely to wind up in the same market, there isn't much chance there will be some confusion as to which place is being promoted.

That's not an issue.

The only issue of potential concern here is actually one for the marketing company that developed the local stuff. If North Carolina wants to get its knickers in the proverbial twist, they might get the lawyers involved. That would likely shut down that local television spot and it might potentially involve some money being paid to the agency that came up with the concept originally.

There is such a thing as intellectual property and copyright.

That said, it isn't unusual for advertising to run similar concepts or to take an old idea and update it. There are only so many ideas and very often really good advertising is bound to attract copycat work.

Most of it is done with an eye to acknowledging the power of the original creative work. With that in mind, energy is spent to make sure there are enough differences or variations to ensure that the similar stuff is just that: similar. Similar is not the same.

The same would get you a lawsuit.

Similar is an homage. Like the babycarriage scene in The Untouchables, which is essentially an honourable repetition of a similar scene in one of Sergei Eisenstein's classic silent movies: The Battleship Potemkin.

Now sometimes creative concepts magically appear from proposals that are submitted to a client. A buddy of mine had a great tagline swiped by a company that liked his creative but wanted to toss the business of producing the campaign to someone else. He should have demanded payment but elected to politely walk away.

In this instance, the major problem seems to be a copy that is too close to the original for anyone's comfort. That's too bad. The Newfoundland and Labrador concept works and the execution is of exactly the quality we've all come to expect from Noel O'Dea's band of thinkers down by the harbour.

But hey, it isn't like the same whale picture/clip art hasn't turned up in print ads for two Atlantic provinces before.

This might wind up being a bit of a tempest in a teacup.

I'd lay money on O'Dea and his crew coming up with some better stuff down the road a ways and we can all forget that there are quilts in this province and in the United States.

Tourism minister takes idiot's position

It's fun listening to the tourism minister explain how two identical approaches from North Carolina and this province are somehow different because one is a print ad and one is television.

Listen here, in RealPlayer.

Tom Hedderson appeared on the CBC Morning Show today trying to explain why a North Carolina print ad that's been out there for a while is almost identical to the most recent provincial television spot right down to the line "Around here, not every work of art hangs on a wall."

Hedderson started out by claiming that the ads are different because one is TV and the other is print. Then he flopped around for a bit more even denying that the two things that are the same are in fact more or less the same.

His argument is idiotic.

My question is: did he come up with this himself or did one of the government comms people think it up?

If he did it alone, then there isn't much that can be done except by Danny.

If he had help, then maybe it's time to reconsider the policy of hiring comms staff with no relevant experience, despite an ad that specifies a minimum of five years experience in advising senior management.