Another rejected Danny wordmark concept

Intrepid dumpster divers braved rotting heaps of leftovers from the countless meetings it took to come up with Danny Williams' Great Brand to find one of the entries that came closest to being adopted.

Williams revealed a wordmark on Monday that, if he is to be believed, is the only thing needed to turn the province from despair to prosperity. Only thing that is except for keeping him as The Leader.

According to notes in the file, this concept was designed to appeal to Williams' townie nationalist sensibilities. The bold venture was rejected, if the cryptic notes scribbled in Latin in the margin are any guide, since it was felt that the Celtification of Newfoundland (and Newfoundland Labrador) should be gradual as part of a process of inventing history and tradition to replace what actually occurred and existed.

Note the prominent placement of Danny Williams' preferred flag of Newfoundland. (and Newfoundland Labrador).

You'll never know how close we came to becoming known as the Land of Fish.

Demotivational Posters

From the geniuses at Despair Inc, comes a program to let you create your own Demotivation poster.
(h/t to towniebastard)

Rejected Danny Logo Concepts

A savy reader of the Bond Papers pointed out that what Danny Williams unveiled yesterday is actually a wordmark and not a logo.

Absolutely correct, but the distinction between brand and logo is the same as the one between brand and wordmark so the bulk of the previous post - Where's the beef? - still holds up.

Anyway, found in a local dumpster was this picture (left) of a design concept for the new Danny Branding Project that was rejected as being a bit too carnivorous.

Also rejected as being inappropriate was the other famous carnivorous plant, the Triffid. Many of us recall that book from our grade-school English classes and I know that when I saw the stalky things in the new Danny wordmark, the first thing that came to my mind was: triffid (right).

Somewhere along the line, someone suggested that there might some value in acquiring the rights to adapt the song (below) from Little Shop of Horrors in which the carnivorous plant explains just exactly how the world is gonna work now that he's on Earth. Notes found with the rejected design concepts above suggest that while the client was generally satisfied Audrey II's sentiments were an accurate description of the New Approach, it was felt the name of the plant might lead to a bit too much ribald humour at Danny's expense.

Apparently it's one thing to do it privately but no one felt the government should implicitly declare it okay to poke fun at The Leader.

Well, that shouldn't stop the rest of us from imaginging what might have been:

Where's the beef?

At the outset, let's make it clear what Danny Williams announced yesterday and what he didn't.

He announced a new logo for the Government of Newfoundland and Labrador, to replace the shield from the coat of arms that has been used for the past 15 years.

A logo is nothing more than the visual identity. It's the sign or symbol that helps distinguish a particular product, company or organization from the multitude of other similar things out there competing for attention.

Danny announced a logo (right).

Logo versus brand

Nike's swoosh is a logo. It is the way potential athletic apparel consumers find a Nike product on a shelf or a rack. Nike advertising is designed to do a couple of things, one of which is train people to identify the logo.

Ford has had the same logo since the first Model A rolled off the assembly line. It's the word FORD in a blue oval.

No one - except the odd bobble head - buys a pair Nike running shoes or a Ford truck because they think the logo is cute.

They buy the product for other reasons, most of which is the relationship that has grown up between that consumer and the product.

They buy the product.

Based on a relationship.

Based on a reputation.

And that's what distinguishes brand from logo.

A brand is built on the cumulative thoughts, emotions and feelings individuals about a product, service, company or organization.

Companies spend considerable sums to develop and maintain the most positive relationships imaginable. Sure they advertise. But they also pay attention to things like the greeting you get when you call the company offices, the efficiency of the service you get and ultimately, the ability of the product or service being sold to deliver on its promises.

Look at it this way: VOCM is a powerful brand in the local media community. But the brand is built on delivering entertainment and news that consumers want. We know they want the VOCM product because regular measurement of audiences show how many ears are tuned to the VO frequencies. The brand reputation is built on the consistent record of community involvement. The logo is almost irrelevant.

If VOCM paid someone to spend eight hours a day dragging fingernails across a chalkboard, they would only get the most masochistic of listeners - a very small population at the best of times. The fact they have a magical logo would be irrelevant. For the majority of consumers, the product sucks even if the logo is pretty.

Product sucks; logo is cute; brand still sucks.

The Williams Logo

With that distinction understood, let's take a look at what this logo initiative is really all about.

Danny Williams' entire administration is built around the idea that everything changed in Newfoundland and Labrador when he became Premier. Very early in his administration he began looking for a new visual image to reflect that. The $98,000 baseline research contract for the logo initiative was awarded to Target in late 2004, with treasury board approving an exception for the contract from the normal public tendering process.

Over the next two years, Williams examined every existing visual symbol of the province. he did it in the context of the logo project but, as as been reported elsewhere, he also polled on attitudes toward the flag. Williams himself was reportedly surprised that the Peckford flag was more popular than his own personal choice, the Pink, White and Green.

The problem with all of those other symbols - from the Coat of Arms first granted in 1627 and adopted by the Dominion of Newfoundland three centuries later to the Peckford flag - is that they were introduced by someone other than Danny. Never mind that they are already well-established and popular with Newfoundlanders and Labradorians. They were someone else's symbols. They weren't Danny's.

What Williams settled on reflects Danny Williams. The pitcher plant is not used; that symbol is commonplace. Williams has approved the stems and flowers, a portion of the flower rarely seen in real life and even then, they are stylized not literal. The name of the province is also changed, rendered in both a Danny-blue colour and in a faux-Celtic font. Again the font and the celtification of the province's name reflects his own personal cultural references even if those references are limited to only a portion of the population.

The new logo is supposed to replace every other visual symbol, not just in government but across the province. In several interviews on Tuesday, the Premier mentioned wanting to seeing the logo on tourism materials, private-sector advertising and letterhead and even replacing the flag, pitcher plant and Newfoundland dogs on everything, one presumes, from lapel pins to tattoos.

In the same way Williams the typical politician is aiming at dominating the political landscape, he wants his logo to supplant every existing image.

The logo and the way it has been presented epitomizes Danny Williams and his political messages.

Where's the beef?

Ultimately, the weakness of the logo project is rooted in Williams himself.

All the qualities he tried to attribute to the new logo simply aren't present.

Leaving aside the insulting notion of likening the people of the province to vegetation, Williams has selected a plant which is actually not unique to Newfoundland and Labrador. It is found from Florida to Labrador and as far west as Iowa.

The pitcher plant is also an inappropriate symbol if someone wanted to portray a prosperous people who thrive based on ingenuity and creativity. The pitcher plant draws nourishment from the bogs in which it lives but it supplements its meagre root system by luring in unsuspecting insects and digesting the carcasses of the unfortunate flies and mites that drop into its water-filled cups. The pitcher plant is a predator, but it is a lazy one, dependent for its survival on the generosity of Providence, or more accurately, on the misfortune of those who fall into its grip.

Hardly an inviting, positive image, considering the negative reputation of the province across Canada as a place where people are forever dependent on federal handouts or among some Canadians who feel that we were rescued from poverty by Confederation.

Williams himself reinforced the inherently negative image of the pitcher plant - even as he tried to make it positive - when he told reporters that the plant "grows in a natural environment where no plant should ever grow". Newfoundland and Labrador is not a barren wasteland - "where no plant should grow" - but rather a place rich in resources and in genuinely resourceful people, people who take responsibility for themselves. People who are open, generous and inviting and who are prepared to work with anyone fairly for mutual benefit.

Aside from the limited cultural appeal of the logo within the province, Williams' new campaign to "sell" the logo to the people of the province is using an animated television spot that in itself is colourful and evocative. However, the music accompanying takes positive lyrics and demolishes whatever positive sentiment they contain in a mournful, gratingly high-pitched a cappella voice that while again Celtic in style takes on a banshee-like wailing quality when heard for the umpteenth time in the initial heavy media buy.

It's thin, plaintive sound is the opposite of strength and optimism, although it does fit very well with the negative image of the hard-done-by Newfoundland and Labrador victims Williams might contend he has been sent to save.

In the broadest sense, though, Williams logo initiative will fall well short of the claims that it will generate or at least support new tourism traffic and business investment. No logo does that. What undermines Williams new brand, as he would put it, is the brand Williams has already established for his administration and the province as a whole. As Bond Papers has noted before, the experience of investors dealing with Danny Williams is not good.

What will ultimately undermine Danny Williams' efforts to use a new "brand", to use his language, to fulfill his economic development miracle - again to use his stated goal - is the same core issue that Burger King once used to boost its own market share at the expense of its then-rival McDonald's. They'll look at his brand, not his logo. They'll look at Williams' reputation, not his image.

Prospective investors - like all consumers - will look at Williams' shiny logo and ask a simple question:

Where's the beef?

Danny's Plants

Elizabeth Driscoll: I keep seeing these people, all recognizing each other. Something is passing between them all, some secret. It's a conspiracy, I know it.

Matthew Bennel : There can't be a conspiracy!

Elizabeth Driscoll: Matthew, I'm telling you something is going on here.

Invasion of the Bodysnatchers, 1978

"There's no emotion. None. Just the pretense of it. The words, the gesture, the tone of voice, everything else is the same, but not the feeling."

Invasion of the Bodysnatchers, 1956

If nothing else, when Danny Williams today unveiled the provincial government's new logo (it isn't a brand for the province, people), he gave us the real name of those people he and his staff arrange to go on radio call-in shows singing hymns of praise to The Leader's gloriously miracle-delivering backside.

They were out in force this afternoon of course, and again this evening.

Yes, ladies and gentlemen, I give you:

The Pitcher Plants.

Just think about it:

- There is something slightly creepy about the whole planted caller thing, anyway, in an Invasion of the Body Snatchers kinda way. The way they all say exactly the same sorts of things in almost exactly the same way...almost as if they were being fed by the same invisible vines.

The way they seem to appear and disappear the same way Danny appears and disappears and they always show up in clusters to attack anyone who isn't of The Body.

No wait.

That was Landreu and Star Trek.

But ya know what I mean..

- More than a few people have noted the things sticking up out of the new logo look supernatural or science fiction- ish.

- For some bizarre reason, Danny thinks those stalky things rising up from the Danny-redefined "Newfoundland" somehow embody the people of Newfoundland and Labrador. See? "body"..."embody". Huh? Huh?

- Danny has already said, our job, as Newfoundlanders and Labradorians is to fall in line behind him and back him up on whatever he says. That reduces us to the status of vegetation.

By, if ya think about it, it all starts to make sense. We are all just Danny's Plants.

After all, how else can you explain spending a million dollars on something as uncreative as the new "brand"?

_____________________________

Addendum: The price of the project was actually more like $1.1 million, at least. Danny neglected to mention - for some reason - the "branding" contract handed to Target in late 2004 to do opinion research on images of the province.

Without going to tender.

Wonder what other work he forgot to tell us about?

SO what will the cost-effective project actually cost?

Sometimes, it is just amazing how crucial pieces of information can be deliberately omitted from a significant announcement and no one seems to notice.

Newfoundland and Labrador Hydro announced on Monday it would be awarding a contract to construct a wind generator site on the Burin Peninsula to a consortium led by an Italian firm experienced in wind generation of electricity.

Hydro Corporation chief executive officer Ed Martin described the project this way in a news release:

"NeWind submitted a comprehensive, cost-effective proposal for wind power...".

So how much will it cost?

Search in vain for any indication of the project cost. That's because Martin doesn't know. One of the things he admitted at the news conference announcing this project is that he now has to sit down and negotiate a 20 year-term power purchase agreement with the project proponents.

To paraphrase Martin's announcement then, it looks like this:

"We are building this amazing electricity generator that is cost-effective. We have absolutely no idea how much it will cost but we can tell you it is cost-effective."

Sounds like the Lower Churchill.

Without a business plan, or even a preliminary cost-benefit analysis, Martin and his real boss, Premier Danny Williams, committed the province to a project that if completed will double the province's debt. Plus they committed to the project in a way that made it extremely difficult to proceed successfully.

How difficult?

In a scrum last week, Danny Williams admitted that if he can't get a perfect deal, there will be no project.

Yeah.

Riiiiiiiiiiiiight, as Dr. Evil would say.

So there is a commitment to a project that will not appear at all if it is not perfect and, in the windy power project, there is a commitment to a cost-effective project yet the guy making the announcement has no ideas what the costs will be.

Incidentally, no one seems to have noticed that this project is not the result of some sort of magical post 2003 process. Yeah sure, Newind answered a proposal calll that Ed and his boss issued and they will be issuing more calls.

But NeWind is building off its experience in a project begun in 2001.

That project size? Five to 25 megawatts as a demonstration project.

Brand launched tomorrow; Bond already told you

The worst kept secret in town was confirmed today:

Danny Williams will be launching the new provincial brand at a news conference tomorrow.

Bond Papers told you about it a week ago. We also discussed the whole issue of "branding" the province back in march.

For the past week, hundreds of people have been receiving cryptic letters inviting them to a splendiferous, monumentalous phatasmagorical event in the province's history.

But they wouldn't say what it was for people who might have other things to do that day.

People on school boards wondered if it was an education announcement. People on hospital boards wondered if it was about health care.

Members of parliament wondered why Danny wanted them in St. John's rather than in Ottawa - where they belong - representing their constituents.

But the crafty crowd in the Department of Business just gave every inquiry the business. The jazz. The run-around. The waste of time.

Like the brand.

If the print ads and television spots already running are anything to go by, we can say three things up front:

1. The name of the province is now being presented in Danny-blue. Now there's a non-partisan rebranding if we never saw that old chestnut before.

2. The brand messaging is all focused inward, rather than outward. In itself that is nothing short of bizarre.

3. Someone made a heckuva lot of dough for a lick of blue paint and a bunch of hoary lines that sound more like the start of the Danny-brand's next election campaign rather than an effort to re-focus the province.

Oh yeah and after three years effort, tomorrow's launch represents the only accomplishment of the Business department to date.

Harper wants equity stake in Lower Churchill

According to the Globe and Mail, the federal government is considering an equity involvement in the Mackenzie Valley pipeline but has ruled out direct subsidies and loan guarantees as a way of helping the costly venture along.

For its part, Imperial Oil is just saying a polite "no" to equity stakes.

Meanwhile, Imperial is having trouble getting the permits needed to build the project. The problem is not with the company but with the federal government's inability to make appointments to four boards that must oversee the permits.

The permits are just one issue affecting go-ahead with the natural gas pipeline that is estimated to cost $7.5 billion to construct.

But here are a couple of observations on this issue and how it relates to Newfoundland and Labrador:

1. No one else wants to be President of Parador... except Danny Williams.

Some people compare Danny Williams to Hugo Chavez. I say the comparison is more like Danny Williams and Adolphe Simms, except Williams is not an actor playing the role.

Too bad.

Then maybe he could take some advice.

But I digress.

The equity stake discussed in the Mackenzie Valley pipeline stories linked above is being considered purely as a means of providing financial support to the project. Williams has just loaded the whole concept with so much emotional baggage he has actually managed to sink Hebron for years and may well have further discouraged any further development offshore, let alone exploration.

2. Regulatory Boards are important. Note that this project is being held up because the government involved can't sort out its appointments to the regulatory boards involved.

The board regulating the local offshore did quite well despite being set back in its timelines as the Premier demonstrated not only his political impotence but also - apparently - a doubtful ability to read and comprehend the law through the Andy Wells fiasco.

Maybe Jim Bennett could have asked Danny for advice on how to handle having as Supreme Court justice toss your arguments out the window as so much codswallop.

Anyway...

Regulatory boards are a key part of the system. The feds need to get that boards issue sorted if they want the Mac pipeline to proceed. Around here, things might have gone much more smoothly if Danny Williams had let the original selection process proceed, rather than try to put in the fix on Hebron using Andy Wells.

3. Kiss the Lower Churchill goodbye too... unless.

The federal government - the current one - has no interest in provided loan guarantees to megaprojects let alone megalomaniacs trying to run megaprojects.

Stephen Harper has been perfectly consistent on this point.

Just recall what Harper actually said last winter, instead of what Danny Williams told you Harper said.

Harper actually said he was prepared to support the Lower Churchill in the same way the feds supported Hibernia. This is how he put in the formal reply to Williams' wish list during the last election. Since Danny places so much stock in the written word - when it is convenient - then here are the words, as written by Harper:

A Conservative government would welcome discussions on this initiative and would hope that the potential exists for it to proceed in the spirit of past successes such as the Hibernia project.

So here it is: On its own, Newfoundland and Labrador does not have the financial ability to float the loans needed to construct a $9.0 billion megaproject.

It needs partners.

The only way the feds will help is in the form of an equity position.

Meanwhile, Hydro Quebec is moving ahead with its own megaprojects that will likely start construction and achieve first power well before the Lower Churchill, even under the most optimistic situation. They stand a good chance of getting capital and the markets that would otherwise go to Lower Churchill simply because the provincial government here miscalculated yet again on a big economic project.

So the issue for Danny Williams comes down to this: is he prepared to let Stephen Harper acquire an equity position in the Lower Churchill project that would let Williams build the project at all?

Is he prepared to treat the Government of Canada just like Altius, for example, which is seeking an equity stake as well?

The one thing that doesn't seem to be in question:

There'll be no federal loan guarantees for the Lower Churchill, at least not under a Harper government. And without the federal government's deep pockets, there won't be a Danny Williams monument at Muskrat Falls and Gull Island.

Soviet-Afghan war film "9 rota" is Russia's nominee for 2006 Academy awards

Russia's national film committee has reportedly selected 9 rota (Ninth Company) as the Russian entry in the 2006 Academy Awards in the best foreign film category.

9 rota is based on the story of a company of the 345th Guards Airborne Battalion that held an outpost along the road to Khost during 1988's Operation Magistral, the last major Soviet operation before the withdrawal in 1989. The desantniki held the outpost despite assaults by mujaheddin and - allegedly - Pakistani troops until a road-bound column arrived. [Left, in a scene from the movie.]

Director Feodor Bondarchuk follows a group of typical army draftees through basic training and into the Afghan hills during the latter days of the Soviet occupation of Afghanistan. The film vividly portrays the harsh training and racial tensions within the Soviet army. Bondarchuk (right) stars in the movie as Hohol, a platoon leader in the company.

When released last year 9 rota quickly became the largest grossing film in Russian cinema history. The film was shot in Ukraine which co-operated by supplying the film with locations, props, equipment and soldiers. Some sequences were filmed in Uzbekistan.

The action sequences in the film are real with little or no computer generated explosions. In the still (left), for example, a BRDM light armoured vehicle of the relief column is destroyed by mujaheddin. The round object in mid-air is the turret of the actual vehicle, blown up by the special effects crew.

9 rota is available on DVD, in widescreen, Russian with English subtitles. According to some sources the DVD is not region-specific, meaning it can be played on any DVD player. Be careful, however. The listing on amazon.com states the DVD is not region-specific yet then notes it is in PAL format.

North American video tape and DVD is formatted in NTSC, not PAL. Following is an excerpt from the final scene.

Shakylegs Rideout's access to info shakedown

Current fish minister and deputy premier and former Premier Tom "Shakylegs" Rideout (left) is being more than a little disingenuous when he claims that he was only following the letter of the law in charging opposition politicians a bill of $400 for processing an access to information request on Rideout's travel and expense claims.

To put it bluntly, Rideout is following the standard practice of the Williams' administration to claim one thing and do something entirely different. In this instance, Rideout is claiming accountability and transparency while actively seeking to frustrate efforts to find out even the most routine of information.

In a news release today, Rideout said, among other things, that:

The Opposition chose to activate the ATIPP process. Once that process is activated, there is a legal requirement that the individuals requesting the information be charged for the work required. That is the law, and we must follow it.

There's a word for this and the word is bullshit. Had they asked for it in any way except under the Act, they would be lucky to see a single paperclip. If this administration was so intent on following the law, then it would never have engaged in the pathetic Ruelokke fiasco using every second-rate legal dodge in the book to try and keep a man out of a job he had won fair and square.

For those who may not know, I served for seven years as a political aide in the administration that ended Rideout's mercifully short tenure in the Premier's Office. Contrary to his practice and that of his predecessor, we undertook to respond to access to information requests without using the fee schedule as a way of frustrating or blocking people seeking access to what is public information.

We followed the intent of the law.

Expense and travel claims were a popular request and it fell to me to co-ordinate the replies.

We did.

Without charge.

Promptly.

The fee schedule for information access requests is not an absolute requirement that must be ruthlessly applied in all cases. It is there to cover some complex requests - expense claims are not complex by any means no matter how much Rideout's nose has to grow as he tries to say otherwise.

What is more, Rideout has the ability - given his position - to waive any fees and simply hand over the documents.

It is that simple.

And what is more Rideout knows that the comments contained in the news release are merely another way of trying to hide things that otherwise can and should be in the public domain. The information can be retrieved relatively easily and without the elaborate and painful process Rideout claims it to be.

What Rideout tells us - both in his initial decision on this request and in his ludicrous defence - is that he is committed to obfuscation wherever and whenever possible. He is, in short, the embodiment of the kind of politics access to information legislation was intended to send to the rubbish tip of history.

Perhaps Rideout recalls the 1980s when Opposition access requests revealed that some of his colleagues were frequenting strip clubs and billing the "gentlemen's entertainment" to the unsuspecting family in Ming's Bight or Arnold's Cove via the public treasury.

Perhaps, he is simply following the arrogant example of the current Premier who has on more than one occasion fought tooth and nail against releasing information the release of which is specifically authorized in the legislation Rideout now uses to excuse his questionable behaviour on this access request.

No matter the reason.

Those familiar with the Williams administration in practice - as opposed to its self-massaging news releases - understand that accountability and transparency are nothing more than stock phrases to fill up the word count in already verbose news releases.

There is no meat in them any more than there is any flesh in Rideout's ability to actually implement his own policies. Bill Barry proved the severity of Rideout's impotence just this week while Rideout enjoyed gallivanting about in Norway.

Rideout is correct on one point. The current members of the Opposition did do things just as bad as he has now done when they occupied the government benches. But two wrongs do not make a right as surely Mr. Rideout knows.

To borrow one of his own malapropisms, what Rideout has shown in his flounting of the intention of the freedom of information act is that you cannot get a skunk to change its spots.

Rideout is used to saying one thing and doing another.

So too is his current boss.

Too bad Tom wasn't paying attention to the policies of the guy who replaced him, the guy who not only talked about accountability and openness but who ensured the talk was turned into action.

Too bad that Tom can only talk about it but not do it.

Too bad, that is, for the people of Newfoundland and Labrador.

Scott Simms and the fallow field of dreams

Would central Newfoundland Liberal member of parliament Scott Simms do the rest of us a favour and name a single significant oil or gas discovery offshore Newfoundland and Labrador that is being left deliberately undeveloped by any license holder?

Just one.

Please.

If you can't Scott, there really isn't any reason for your proposed private members bill, other than perhaps to act as a stalking horse for Danny Williams.

By the by, Scott b'y, if you want to get a decent background on the facts of the offshore, I can easily arrange it for you.

Demographics, economics increase pressure on temperamental Williams and volatile policies

There are, however, some urgent domestic priorities -— the necessities of life, the outmigration of our youth, unity, mismanagement and economic diversification.

Danny Williams, Progressive Conservative leadership victory speech, April 7, 2001

That was then.

Recent data from Statistics Canada show an interesting trend now.

Table A (left), shows population figures for Newfoundland and Labrador from 2001 to the present in half year time periods. Note that there has been a general decline over the entire period but that the rate of decline increases after January 2005.

This likely reflects the series of economic setbacks in the fishery (FPI in particular), Stephenville, and the failure of Hebron on top of the outflow of individuals that otherwise occurs.

There is generally a flow into and out of the province each year. The figures presented in Table A reflect the net result of inflow and outflow.

Table B (above) shows the annual rate of population change for Newfoundland and Labrador from 1952 to the present.

Green represents growth and red represents a decline in population. The largest decline is in periods after the cod moratorium.

When Danny Williams took office, the rate of population decline was on par with declines in the mid-1980s.

The rate for the first half of 2006 is the same as that experienced in the mid-1990s and in 2002.

New Approach needed

One of the overriding implications of the outmigration trends is that Danny Williams pseudo-nationalist posturing will do medium- and long-term damage to Newfoundland and Labrador.

Not only is the overall population declining, but, as forecast since the early 1990s, the population remaining will become increasingly dominated by retirees and children. The shrinking productive portion of the population means that the economy must become more productive. It also means the provincial government must have increased revenues or - at the very least - more stable sources of income.

The longer the Williams administration holds up reform of the fishery, particularly Fishery Products International, the more difficult it will be for the fishing industry to make the changes needed. Government has offered no ideas on dealing with the substantive economic problems at the heart of the current crisis; its focus on marketing is just the one aspect of the overalll issue government can without any consequence. Marketing looks good and the government doesn't risk anything politically. Unfortunately, leadership that lacks the willingness to make hard decisions is the opposite of what is needed.

In the oil and gas industry, a combination of developments are demonstrating the seriousness of the Premier's miscalculation on Hebron. Development of that field would have come at exactly the right time - if a deal had been cut last spring. Despite the Premier's claims that "talks" are going on behind the scenes, the project is definitely dead and likely will be dead as long as Williams persists in his unstable, volatile mode.

A major discovery in the Gulf of Mexico by Chevron and opening of additional acreage in the Gulf also place more attractive properties in play that have far less political risk for investors, if nothing else, than dealing with the temperamental Williams administration.

Norwegian energy giant Statoil - owned 70% by the Norwegian Crown - is looking to invest CDN$1.0 billion in the Alberta tarsands, not the Newfoundland and Labrador offshore. Meanwhile, declining natural gas prices in North America make it unlikely that any interest will follow the local gas resources even if the Williams administration manages to issue a gas royalty regime by the end of the year as originally promised.

Bear in mind that Williams has sat on the regime for three years,largely ignoring it in the one-thing-after-another tedious and needless approach this government has adopted for major policy issues. As well, Williams posturing on oil and revenues suggest that Williams' gas regime would not be structured to provide competitive incentives to attract greater investment. To do otherwise would involve political risk and Williams has shown himself to fear any threat to his image.

Newfoundland and Labrador is not alone in facing dramatic demographic shifts. A group of Quebec academics and former politicians released a manifesto in 2005 that drew attention to several factors that will affect Quebec's economic and political future. One is demographic change.

While other provinces are already well on the way to addressing the impact of issues like population decline, the Williams administration seems unable to develop policies. Its approach across the board is to spout inappropriate ideas based on attitudes from the murky past.

A new approach is needed.

The only question for Newfoundlanders and Labradorians is whether the Williams administration can fundamentally change and start to deliver on its promised New Approach.

(h/t to the Dominions' finest statistician.)

Williams and The Quiet Revulsion

In a scrum with reporters before heading off to a cabinet meeting in Churchill Falls, Danny Williams couldn't help but demonstrate that fundamentally he is getting desperate.

Reporters asked him for reaction to a column in today's Globe by Konrad Yakabuski who points out, among other things that Williams' gamble on the Lower Churchill will likely end in failure. Yakabuski puts the gamble in the context of Hydro-Quebec's hydro-electric development projects that will arrive in the marketplace likely well before the Lower Churchill.

Bond Papers has discussed the same issue following on Yakabuski's last column on the subject. We've also noted that Newfoundland and Labrador Hydro is well behind the competition in developing its own project largely because Williams opted for a so-called go-it-alone option without having even put together a business plan.

That's right.

No business plan before coming to a project that would double the provincial debt.

Bear in mind that in 2001, Williams told enthusiastic provincial Tories in his leadership acceptance speech that "[m]y approach, if you give me the opportunity, will be to set out clearly our goals and to formulate a plan to get us there". This is the same Danny Williams who later committed to a $9.0 billion project without even the most cursory, the most basic, the most fundamental of business management tools.

Almost immediately after that commitment in 2001 he said:

I realize the importance of a strategic plan and the sound financial management on which it must be based.

What plan?

What sound financial management?

Williams response to Yakabuski through reporters is telling. Williams said that Canadians should develop the Lower Churchill because Williams' competition - Quebec - is to volatile to rely on.

Williams has shown himself on numerous occasions to be volatile and in this instance his excuses - that is the most charitable thing to call such petty comments - are an indication of nothing more than his tendency to spit in anyone's eye if it serves his own personal political ends.

The reaction from Quebec, Ontario and from national non-government organizations, as reported by Canadian Press in the story linked above for example, is both predictable and accurate. This is not about pitting province against province.

National audiences should appreciate as well that Williams' comments on Quebec tieing up the power grid in order to exclude Labrador energy are nonsense. They are nonsensical because in Williams' own pursuit of the solo option on the Lower Churchill, he has investigated the cost of doing everything from building transmission lines to American markets to assuming the cost of upgrading the connection between Quebec and Ontario in order to move Lower Churchill power into markets other than Quebec.

He had no choice but do so. In selecting his go-it-alone option, Williams rejected a sound proposal from Ontario and Quebec that would have seen those provinces bear the costs of expanding the grid. Having decided to bear the costs of expanding the grid himself, Williams cannot moan about the supposedly limited grid. It is nonsense; it is a non-issue.

In a larger sense, though, Williams irresponsible remarks about Quebec are just another sign of the extent to which Williams quick-lip have alienated him from virtually everyone of consequence outside Newfoundland and Labrador. In 2004, he stormed out of a federal-provincial conference not because of a disagreement with Ottawa over offshore finances - as he claimed - but rather because his some of his fellow premiers were growing increasingly annoyed with his self-serving approach and his histrionics.

In successive tirades and fits of pique, Williams has created a climate in which he is viewed as unstable. The investment community has looked in amazement as Williams threatened expropriation whenever he hasn't gotten his way not once or twice but on several occasions. His recent crusade on legislation to force development of offshore oilfields is nothing more than an attempt to bring about by legal force majeure what he could not achieve or would not achieve in fair negotiations.

Williams is wrong about the need for the legislation or the issue and the more he pursues it and rants about it the stronger the message that is sent to people who might be willing to do business with him: Don't do it. Avoid Newfoundland and Labrador.

Next Tuesday, Williams' business department will finally unveil the so-called re-branding image for Newfoundland and Labrador. No matter how brilliant it is - and a great many great ideas are already said to have be quashed by Williams' veto when he ran the business portfolio himself - there is precious little a nice picture and a slick advertising campaign can do to get past the dismal reputation Williams has earned for himself after three years in office.

Isolated politically, unable to produce a successful major economic initiative and facing the resurgence of a political scandal in the House of Assembly when more detailed reports are released later this year, Williams may be the darling of the opinion polls. This is increasingly an image, though and not something of substance.

A mood is growing in Newfoundland and Labrador.

There is increasingly a sense of quiet revulsion at Williams' histrionics since ranting seems to be all he has. Since the 2005 offshore deal with Ottawa - that delivered nothing more than increased federal handouts - Williams has not been able to close a single deal. In Hebron, he gambled, miscalculated and lost billions in oil revenue.

The effects of that failure - the repeated failures - will be seen increasingly the months and years ahead. The men and women who were looking forward to developing the local oil and gas economy have already felt the sense of revulsion as they leave the province to work elsewhere. Men and women in other parts of the province - like Harbour Breton or Stephenville - have felt the revulsion. As more and more feel the sting of the failures, the revulsion will grow.

In typical Newfoundland and Labrador fashion, though, they will not throw up barricades or take to the airwaves. No. They will keep their feelings inside, voicing their anger, their discontent - or worse their profound disappointment - only to their most trusted friends. Theirs is a quiet revulsion that does not show up in government-goosed public opinion polls, but it is there. And for a government, it is acid that slowly eats away at its term of office.

Joe Smallwood held power for 22 years; Brian Peckford, a decade. Brian Tobin lasted four years and by the third year there was an increasing disquiet at his leadership.

Newfoundlanders and Labradorians have grown increasingly tired of politicians who have nothing to offer but confrontation. John Crosbie's characterization of Williams in the recent Independent issue - that he is a fighter because we love fighters - may have held the promise of long-lasting political success two decades ago.

But this place changed long before Danny Williams came to office.

This is a place where the quiet revulsion that eventually toppled Smallwood and defeated Peckford comes much more quickly than ever.

And unless Danny Williams changes to a genuinely New Approach, he will likely suffer the same fate.

Try as he might, he will have no one to blame but himself.

The King of Id

Danny Williams' was named leader of the Progressive Conservative Party of Newfoundland and Labrador in early 2001. His speech on that occasion contains a great many memorable quotes.

Left: Danny Williams. Not exactly as illustrated.

In the weeks ahead, we'll bring you some excerpts from it. For starters, here's the section where Williams lays out the essence of his approach.

Williams has quoted John Kennedy on several occasions although it is not clear on any of those occasions if Williams ever understood what Kennedy was talking about.

Anyway, from April 7 2001 here is Danny, in his own words:

John F. Kennedy said: "Ask not what your country can do for you but what you can do for your country."

I say to Newfoundlanders and Labradorians: "Ask not what we can do for our country, because we have done enough. Let's ask our country what they can do for us."

___________________

Update: Some readers didn't quite get this. The indented section above is Danny Williams, in his own words. it is a full and accurate quote.

It doesn't make sense, said one e-mailer.

Of course not.

That's the point for people who understand Kennedy's clarion call to public service and selflessness in striving for a larger good.

But if you understand the constant messages from Williams that we have been stupid victims - until electing Danny - and that Newfoundlanders and Labradorians are collectively entitled to hand-outs, payback, reparations or compensation for supposed past injustices, then Williams' meaning becomes starkly clear.

Only the brave gamble with HQ?

Konrad Yakabuski's column in the Wednesday Globe makes some worthwhile observations on Danny Williams' got-it-alone option on the Lower Churchill. If you can't get the full article using the link above, try google news and search with the words "hydro Quebec" and "konrad".

Newfoundland Premier Danny Williams decided earlier this year to go it alone on a proposed $6-billion to $9-billion (according to already stale estimates) hydroelectric development on the lower Churchill River in Labrador, rejecting an offer from Hydro-Quebec and the Ontario government to jointly build the 2,800-megawatt project. It was great politics. Newfoundlanders still feel they're being stiffed by Quebec on the massive 5,400-MW Churchill Falls hydro deal that their late premier Joey Smallwood negotiated in the sixties. They'd dearly love to see their current leader stiff Quebec on the lower Churchill.

The problem is that it's impossible. Hydro-Quebec is the biggest and most savvy hydroelectric company on the continent. When Mr. Williams turned his nose up at its offer, it took about two seconds for Hydro-Quebec chief executive officer Thierry Vandal to move to Plan B. The latter entails fast-tracking 4,500-MW worth of hydro developments within Quebec. If Hydro-Quebec's stated goal is not to prevent Newfoundland from proceeding without it on the lower Churchill, its decision to green-light competing projects in la belle province certainly casts enough of a pall over Newfoundland's project in order to make it a tough sell for Mr. Williams.

A couple of things Konrad may have missed:

1. There is a certain correlation between the timing of the go-it-alone announcement and the no-go-at-all announcement on Hebron.

2. Williams isn't actually gambling with Hydro Quebec. He is spitting in their eye. Maybe Konrad missed the memo.

Next Tuesday

Where: The Rooms.

What: Big Event.

Organized by: The Department of Business, but most likely starring the province's Chief Spitter.

Supposedly a monumental and stupendous event in the history of Newfoundland and Labrador.
(If the Spitter takes a leak, it qualifies as that to some.)

Could it be:

the branding initiative?

Finally.

At long last.

Try not to hyperventilate in anticipation.

The Spitter is said to have rejected concepts, scripts and all manner of creative effort in order to get just the right look and feel.

But we will know what the final product is next Tuesday.

At the Rooms.

Be there.

Spitter Spatter

Memo

To: Ann

Subject: Your letter to the Telly, September 26, praising Danny.

1. Danny Williams, his supporters and friends are not the only people who are passionate about Newfoundland and Labrador, nor do they have a monopoly on the right passion.

2. The thing about Danny is not that he is willing to spit in the devil's eye "for us", as you put it. That's a charming image, but the way you suggest that we all love him because he is doing it "for us" puts us in a child-like status - we need someone to stand up for us - or, in an even more creepy implication, that Danny assumes some sort of Christ-like perfection because whatever he does he does "for us" and our best interests.

3. Nope, Ann. The thing about Danny is that he has shown himself lately to be willing to spit in anyone's eye just because he thinks it's the right thing to do.

4. Doesn't matter who you are. Big corporation ready to spend billions creating jobs in the province. Guy who wins a job competition fairly and squarely by the rules.

Doesn't matter.

5. If Danny takes a dislike to you, then you can expect a monster loogie inbound aimed directly at your ocular sensors.

6. Apparently, if we read Ann's letter, we don't have to wonder or worry about what he is doing. All that's important is that he is doing his cud hurling "for us." Danny gets an automatic pass on the responsibility thing. Danny's actions are blessed because they are "for us".

7. The bonus? He gets nothing out of it. No stroke of the ego even. Nope, the Selfless Wonder is apparently beyond such mortal concerns.

8. Thanks for the thought, Ann, but no thanks.

We elected a Premier, not some sort of reject from The Mystery Men.

The Shoveler.

The Bowler.

The Blue Raj.

Mr. Furious (Danny read for the part).

The Spitter. (Concept rejected in favour of a guy whose fantastic power is farting.)

The faster we stop getting letters to the editor like this latest one from Ann, the faster we might get Danny back down to Earth and putting his considerable talents into something productive.

You see, Danny might be able to spew for England, but the rest of us are starting to get hit by bigger and bigger chunks of the spatter.

Ann might like to hold Danny innocent of the consequences.

The rest of us don't have that luxury.

The sorry truth...

is that this little piece of creative historical writing (damianpenny.com) is not far off the position taken by a great many Canadians in the 1940s.

Heck, even today there are a bunch of Canadians who are by no means Nazis who would argue we should have done exactly as the fictitious Jack Layton does in this piece.

Some people believe there is no justification for fighting at all and adopt a consistent moral position. Gandhians are philosophically and morally whole.

Then there are the ones who would condemn any use of force...by the United States. They will rationalise any situation as long as they don't have to be on the same side as the Americans. They are neither morally nor philosophically whole.

Anyway, here's just the lede of an imaginary news story from 1944, if Jack Layton had been alive at the time and running the NDP's forerunner, the CCF.

If nothing else, give a chuckle. it's pretty creative.

Ottawa (CBP): The federal CCF leader, Mr Jack Layton, called today, in a House of Commons debate on the war situation, for Canadian troops in Western Europe to be withdrawn from combat on the front lines. "The United Nations' offensive, which has been moving forward rapidly after the breakout from Normandy, shows clear signs of stalling as Allied forces approach Germany and Holland," said Mr Layton.

The first rule of Fight Club...

is: you do not talk about Fight Club.

Unless you are one of a bunch of seriously deluded teenagers in Corner Brook.

Thankfully, they have been silly enough to appear on camera talking about the absence of violence at an event where boys and girls get together for the sport of beating the living cr** out of each other.

Go figure the logic in that one.

Now maybe police, school authorities and...wait for it... the parents involved can sort these children out before it is too late.

NL hit hard in cuts at a time of surplus

Among the program cuts that will affect Newfoundland and Labrador while the federal government announced a record-setting surplus:

- $20 million cut to DFO;

- $13.9 million in DND; and,

- $39.2 million in ACOA and related agencies for social economy programs;

The province's tourism industry will also likely be affected by the cuts to the GST rebate program for foreign visitors. The total elimination of the program will actually increase government revenues by $78 million but drive up the cost of visiting Canada.