21 August 2007

Getting in the quota

Odd that a news release emerges, in the third week of August, from the provincial government department known as InTRD, about an event at Memorial University, that Memorial University didn't talk about when it occurred, that involves an issue that actually relates to natural resources..

Then again, it isn't odd when one considers:

1. That this is polling month;
2. That all departments are required to pump out good news when they can, but especially in polling season; and,
3. That the Boss must get credit.

That's exactly what the lede of the release indicates, the lede - by definition - being the most important, newsworthy thing, about the subject at hand.

"A letter of intent signed in Ireland during a trade visit led by the Honourable Danny Williams, Premier of Newfoundland and Labrador, in February 2007 to produce closer ties between the oil and gas industries of Newfoundland and Labrador and Ireland, is generating results."

Exporting our expertise?


Developing the oil and gas sector?


The MOU Danny signed is working?

Bing! Bing! Bing!

And even though the event happened a month ago, the "news" of this is released in August, likely to fill the quota of Happy Face News (TM) during the most important polling season of the past four years.