01 June 2010

How not to do social media

Kudos to the City of St. John’s for adopting a great way to build strong effective relationships with citizens.

"It's important that we communicate with people in ways that they want to be communicated to, and it's about getting the message out to the broadest range of people that we can," Coun. Danny Breen told Monday evening's council meeting.

Spot on, Danny!

But unless the City has its claims already staked to the most common or likely variations on the City’s identity at both Twitter and Facebook, the smartarse brigade will be there ahead of them.

That’s why you wait to unveil your strategy rather than say we are going to be doing this in a while.

AFAIK, @cityoflegends is available as of this moment.