28 September 2010


What better time to issue a news release noting that a whole bunch of volunteers are helping out after a disaster than four days into it and long before the thing is over?

The wording, of course, must have the ring of a rejected greeting card to increase the sincerity of the sentiment behind the release.

Oh yes:  Don’t forget to plug your website and advertising campaign with the slogan that in no way is the subject of guffaws and derision across the province.

Finish with a snappy close that in absolutely no way came out of government-issued phrase generator.  Like “to help ensure that [insert event type here] happens in the most safe and efficient way possible.”

The provincial government agency responsible for the volunteer sector – Dave Denine, minister - would never be so tacky.

Would they?

- srbp -