From Forbes online comes the story of how the Rally for Sanity and/or Fear started:
“Right after I made the post, some other reddit [sic] guys created the Colbert Rally web site,” Laughlin told me in an interview. “That inspired all of the Facebook groups.”Although growing on the web at a fast pace, the idea existed in its infancy across multiple fan pages across Facebook as support for Laughlin’s conception of a rally, but no immediate plans to make it happen. “Colbert’s staff was on a week-long break when the post first went crazy. Me and other Reddit users were brainstorming ways to get the show’s attention.”
After some Googling around, Laughlin discovered that Colbert sat on the board of directors for online charity DonorsChoose.org, where donations can be made to one of multiple charitable projects chosen by the donor (hence the name). “We thought that if we could get a bunch of Reddit users to do a big charity bomb,” having thousands of users donate money simultaneously while others publicized the cause behind the mass donations, “we could get his attention.” attn. [sic] In the first 48 hours, over $200,000 in donations were made.
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