When you are searching for a book to read, try this one by Princeton philosophy professor emeritus Harry G. Frankfurt. His 1986 essay "On bullshit." is now available as a small 67-page book.
"One of the most salient features of our culture is that there is so much [bull]. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize [bull] and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern, nor attracted much sustained inquiry," said Frankfurt, in a New York Times interview.
Buy one and put it on your gift list for someone you know.
It should be required reading in political science and public relations course across the country.