02 September 2005

What drops from the back end of a male bovine?

I don't know about the rest of my public relations colleagues, but people I know call a story like this BULLSHIT.

Who gives a rats backside if you are getting calls for interviews, Danny? This is the kind of superficial, puff story that makes Williams look like a prima donna, a light weight. Sure it strokes the hell out of his ego. But beyond that it doesn't mean a thing.

Any experienced PR practitioner would recognize this for what it is - irrelevant crap - and kill it off before it went anywhere.

Then again, if you thought the New England governors conference was a success or that having senior comms people waste a day a week monitoring call-ins shows, I guess you'll believe anything.

In the meantime, if this story is the result of the Premier's comms staff feeling self-important because of the media attention, they better get some sense of humility and a sense of perspective real soon.

No matter how you slice it, this story smells of people appointed for their connections instead of their qualifications.