which tells a story.
Look at it.
Feel it.
That's what you do with anything by Ridley Scott.
You see it and feel it and, in 45 seconds or so you feel you want a slice of the bread.
Scott might have difficulty making the same spot today, given that the changes in Britain have likely made it hard for a goodly chunk of the audience to understand broad Yorkshire.
Hovis is currently running a new television ad, also directed by Ridley Scott, that plays off a element of the original. The full length spot runs two minutes, but it also exists in shorter versions more likely to wind up on the telly.
There's not a clothesline in sight, at least not as the feature carrying the thing.
This is another advertisement built on a story and on a feeling. Men of any age or background can relate to running an errand to the store, of kicking a can or to the thrill of being overflown by a Spitfire.
The feelings of nostalgia and warmth of home are key elements of Scott's two minutes.
Imagine what he could do if they gave him 113.
-srbp-
