21 May 2010

Local company inks Latin America contract

The release:

The world's largest advertising database will now include data from 13 countries in Latin America as well as introduce global content to Latin America

St. Johns, NL (May 20, 2010) - Newfoundland-based Global Ad Source has signed a strategic agreement with IBOPE Media to launch and market a new portal including data from 13 Latin American countries. The Creativos Global portal will be a Spanish language interface to the Global Ad Source database and will be marketed to Latin American ad agencies and advertisers via IBOPE Media throughout the continent. The subscription based service will allow users to review metadata associated with global advertisements as well as access high-resolution version versions of the ads.
"We are very excited about our alliance with IBOPE Media. They are clearly the leader in the Latin American advertisement and media measurement services and have a fantastic roster of blue chip clients. We feel our unique content set will be well received by IBOPE clients and allow a deeper insight into global advertising and creative strategies," explained Ed Clarke, President of adfinitum, the developer of Global Ad Source.

"CreativosGlobal.com users will have access to over 7 million high resolution advertisements from over 50 countries. At our current rates we fully expect to surpass the 10 million ad mark by the end of this year. This content will enable users to research and plan with competitive marketing intelligence from all over the globe," added Clarke.

Additionally, IBOPE will offer through Global Ad Source, Latin American data to clients in Europe, North America and Asia. IBOPE's data currently includes over 100,000 ads and 5,000 new ads are expected to be uploaded monthly.

"This is another market driven action by IBOPE. Globally, companies are growing more and more interested in Latin America. Parallel to the recent economic growth in the region, both the FIFA World Cup and the Olympic games will be hosted in Brazil during this decade which always serves to create a bullish environment. We are also very excited about IBOPE being able to offer its clients a unique look into the global advertising trends." added Antonio Wanderley, Regional Director, Business Development, IBOPE Media.

Media contact:  Ed Clarke      Tel:   +1 709 753 1000  or +1 709 749 9928